Inbound marketing focuses on targeted skills such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more capable leads into your sales funnel.
This infographic from DSIM explains inbound marketing in a nutshell. The ultimate goal of the inbound process is to attract visitors to your brand and convert them into promoters by actually producing content which is likely to interest them.
So if you’re just catching on to the concept of inbound marketing and are looking for a super simple explanation then take a few minutes to check out the DSIM’s rundown.