Twitter knows that 110 billion emojis have been tweeted since 2014 and emojis are going to be used more to express the feelings and emotions. Now Twitter has allowed advertisers to target people according to the emoji they tweet or are engaged with in accordance with Twitter official partners AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C.
Just in time for next month’s “World Emoji Day” on July 17, Twitter will launch this new feature giving advertisers an option to target users that have tweeted with a certain emoji or engaged with tweets with a certain emoji.
Brands can already target the customers based on keywords, but emoji are particularly powerful because they are a concise way of expressing mood – especially when you’re limited to 140 characters on Twitter.
For example, Dominos could target a customer who always posts an emoji of pizza or Adidas can target those who use soccer ball emoji in their tweet.
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