Email marketing and social media are like parallel universes that communicate with each other.
Social media marketing has grown exponentially in the previous few years and is a very successful method of increasing your brand awareness. More and more companies are focusing their time and money on growing social connections with the aim of expanding their business.
E-mail marketing is direct and targeted, whereas Facebook posts are impersonal and very general.
Use email marketing when you’re looking more for reach, traffic and direct conversions. Social media, on the other hand, could be a useful gizmo which will help you engage your audience and assist you with making a lot of sales.
This infographic from DSIM will tell regarding the growing social media presence or email list!