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All Facebook PPC Updates of 2016

07/07/2016

Facebook, differently celebrated throughout the years, proceeds with its moderate walk towards online networking strength. Each new Facebook overhaul adds weight to it as it slumps advancement towards its objective.

1. Considerably Customized Interest Targeting Feature of Facebook has arrived

The Facebook application as of now has gotten various redesigns and the one among these is its new Interest Targeting Feature.

The brightness of Facebook’s promotion stage lies in its capacity to target prospects with maximum accuracy. As anyone might expect, advertisers rushed to perceive the opportunity embraced beneath the interest targeting alternative.

The ‘Interest Targeting’ choice permits sponsors to target Facebook clients in view of pages they have liked, their exercises, and interests on the account. Also, intrigue could grasp things people offer on their courses of events, applications they use, promotions they click, pages they like and extra exercises on and off of Facebook and Instagram. Figures like age, gender and area coming under the demographic section also make a difference.

Facebook is always illuminating its effectively solid advertisements stage, and this most current element is entirely energizing. Click here to read full update

2. Facebook 20% Ad Image Text Overlay Guideline has evolved

It appears that Facebook has at long last evacuated the 20% ad image text standard for advertisements. As there’s a lot of content on them, not any more rejected creative is going to run over. This standard was added years prior to shield the nature of the client experience and the aspect of timelines.

Facebook has now chipped away at new rules around this and has chosen to get rid of the 20% ad image content overlay principle.

A representative from Facebook told that “To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we’ve had a policy limiting excessive text (more than 20%) on images in ads. We’re always looking for ways to improve the experience for people and advertisers, which is why we’re testing a new solution that will allow ads with text to run, but based on the amount of text in an ad’s image, the ad won’t reach as many people. We will continue to monitor how this test impacts advertisers as well as people and will iterate to ensure we are creating the best possible experience. We’re testing in certain situations but are not changing the policy across the board at this time.”Click here to read full update

3. Facebook Ads Manager Service got new updates too

Facebook’s Ads Manager Service is utilized for creating advertisements i.e. checking and improving marketing effort execution. The element permits advertisers to see their included records, to get a review of promotion battle experiences.

With colossal presence, Facebook has turned into a champion amongst the most picked online networking promotion stages and the upgrades included are going to empower marketers to see the execution of their advertisement efforts against exact objectives in an advantageous system.

Additionally, scrutinizing ROI has gotten to be less complex. The objective of the progressions, as per Product Manager David Baser, is to give publicists apparatuses that are “less difficult, less demanding to-use, and more adaptable.”  The classifications of Lead Ads, Dynamic Product Ads along with Power Editor and Facebook Ads Manger have gotten the new elements as well. Click here to read full update

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