Open Talk @DSIM
An Interview with Karandeep Singh Vohra, Founder of Rentsher.com
Rentsher.com – is an online marketplace for anything and everything. It focuses on both long-term and short-term rentals across businesses and customers, currently spanning Delhi (NCR) and Bangalore. It is the only truly inventory less marketplace in India.
Q1. Hi Karandeep and welcome. Let’s talk about your business, what made you decide to start working on Rentsher.com? How did you come up with the idea?
Ans. The 3 of us were together at Said Business School, Oxford and at different stages of life decide to relocate to India. Our reasons to move back were to give back to the land that had given us plenty. We were looking for a business which always tied to the idea of incessant profit booking but also one which helped out people.
The Eureka moment came when my co-founder Abhijit and his wife Ketaki found that there is a market for sharing goods. Together with my other co-founder Harsh and his wife Anubha Verma they came up with the initial idea of Rentsher.
Q3. Karandeep, we are curious to know, how do you promote your company? What digital marketing model works best for you?
Ans. The best way of promotion is the word of mouth i.e. when our existing customers spread the word and help us get new customers. On the digital platform, a mix of blogging, social media campaigns and of course Google Adwords is our weapons of choice.
Ans. Focus on building a sustainable business and understand the intricacies of a market before you enter. Investor money should be used to consolidate existing position and exploring newer boundaries and should not be wasted on heavy discounting on the name of customer acquisition.
“Thanks for taking out time. Our readers will really get profited from your valuable suggestion. Best wishes to you and Rentsher from DSIM.”[su_box title=”More From DSIM” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) CASE STUDY: How Yatra.com became the leading online travel portal in India?
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