The new UNCTAD data show that e-commerce is growing rapidly, with emerging economies accounting for most of this growth. China is now the world’s largest B2C e-commerce market, both in terms of sales and in number of online shoppers. Brazil, India, the Republic of Korea and the Russian Federation have also all moved into the top 10 e-commerce markets.
Globally, the electronic commerce, or ecommerce, market is worth around $22.1 trillion, according to latest UNCTAD estimates.
China is the world’s largest business-to-consumer (B2C) ecommerce market, both in terms of sales and in number of online shoppers, followed by the US and Japan.
India, the 10th largest market in terms of buyers, was ahead of Brazil and Russia in per capita e-commerce spend, the report said.
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