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Weekly Wrap-up From Digital Marketing World

13/08/2016
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CASE STUDY

How AT&T gained $47 million in just 18 months using social media platforms?

AT&T is an American Company headquartered in Texas and deals with fixed telephony and mobile phones as well as routers and broadband in the US. The company is second largest mobile telephone provider and the largest provider of fixed telephone in the US. The company mainly leveraged Twitter and LinkedIn to interact with their customers. Read the full story to know how AT&T Inc. in just 18 months, leveraged social media to get results worth $47 million in their new business.

NEWS

Facebook’s Plans for Launch of Express Wi-Fi in Rural India

Moments: Twitter can open its storytelling product

Facebook Introduces New Layout For Pages

FUNDING

13 Indian Startups Making News This Week (01 August – 07 August)

The report records down all the Indian startups that got funding this week. HealthKart ($12 million) and Voonik ($3 million) and many more startups raised funding this week.

INFOGRAPHIC

Why Influencer Marketing is the Next Big Thing

DSIM STARTUP

How Zivame is dominating the online lingerie Industry with 300% YOY growth?

Zivame, started in 2011 by Richa Kar is a leading online lingerie selling portal which covers more than 5 million followers and more than a million visitors. In the business for over 5 years now selling Lingerie to discerning Indian women, Zivame has converted over 10 lakh Indian lingerie buyers into online shoppers. In terms of revenues, the brand is planning to earn over Rs 400 crore in the next 2 years, and achieve a turnover of Rs. 1000 crore in the next 4 to 5 years. Read the full story to know how Zivame is growing with 300 per cent YOY in revenue.

INTRIGUING FIGURES

9 Most Expensive TV Ad Slots Sold Ever

Facts & Stats You Must Know About Microsoft

INTERVIEW

An Interview with Shitiz Dogra, Co-founder at First Eat

DSIM Trainee Review

An Interview with Mr. Varun Kalra, Technical Support at Adobe and DSIM’s Ex-Trainee

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