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Weekly Wrap-up From Digital Marketing World

27/08/2016
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CASE STUDY

Yepme did their marketing in such a way so as to target most of the areas from tier 2 and tier 3 cities along with rural India. With the empty space in the business sector for private label design wear, Yepme.com possessed the space firmly and it has now set as a brand name in online fashion industry across India with approx. 7 million fans on Facebook and around 7500 followers on Twitter.

NEWS

INTERVIEW

Salman said: DSIM is not only esteemed but a great place to learn and get the knowledge you need to succeed.

FUNDING

The report records down all the Indian startups that got funding this week. Consumer Internet firm Hike ($175 million) and Oyo Rooms ($62 million) topped the funding round and many more startups raised funding this week.

DSIM STARTUP

The company was founded in 2011 by Rakesh Kalra as ThinkVidya which later in 2015 rebranded to UrbanPro with more added services. With more than 1.1 million unique visitors a month, it has a user base of 7, 00,000. More than 50% of the traffic comes from mobile device. Read the full startup story to know all the marketing strategy of UrbanPro and how it is moving towards a big success.

INTRIGUING ACTUALITIES AND FIGURES

The Internet’s first website went online on Aug. 23, 1991.

Google was the most-visited site on the web in 2013.

Read other “www” facts through the link provided.

Ola, Paytm, Flipkart and Snapdeal among top in the list. Read the full list with the link available.

INFOGRAPHIC

KeyHole, Brand24, BrandWatch on the top list. Read the full story to know the full list of social media analytics tools.

In 2015 Amazon.com revenue surpassed $100 billion.

Nearly 50% of affiliate-referred traffic originates from a mobile device.

Read full article to know other mind blowing stats about affiliate Marketing.

REPORT

India is home to the third largest number of technology driven startups in the world, with the US and the UK occupying the top two positions, according to a report.

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