Exciting news for Google’s Remarketing lists for search ads (RLSAs) users, the popular retargeting feature is now accessible for Google search partners.
Remarketing lists for search ads (RLSA) allows users to customize their search campaigns for people who’ve earlier visited their website. This targeting can let advertisers to leverage non-traditional keywords by hitting a target audience used to with the brand.
Search partners cover the reach of search ads to many non-Google websites and different Google websites. To turn this feature on, head to the campaign settings tab, and click on “Include search partners”:
Remarketing lists for Search ads are only available for the following campaign types:
- “Search Network only – All features”
- “Search Network only – Dynamic Search Ads
Once the remarketing tag is added to your site, you’ll be able to add the remarketing list to your existing ad groups, and raise and lower your bids for customers on the remarketing list.