Weekly Wrap-up From Digital Marketing World

weeklywrapup-dsim

CASE STUDY

Foodpanda has the highest reach in India. No online food delivery is too difficult for Foodpanda. Additionally the increasing role of digital marketing in online businesses has helped greatly in making Foodpanda a global name.

NEWS

Adobe has made a series of announcements in recent days and now it has announced that users, when using their services, can dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.

Exciting news for Google’s Remarketing lists for search ads (RLSAs) users, the popular retargeting feature is now accessible for Google search partners. Remarketing lists for search ads (RLSA) allows users to customize their search campaigns for people who’ve earlier visited their website.

Google has announced an updated version of Merchant Center, which offers the same functionality user are accustomed, with new updated navigation and easier access to additional Shopping programs. The Home page features the products overview chart showing active, expiring, pending or disapproved products.

FUNDING

The report records down all the Indian startups that got funding this week. Tech startup Prime Focus ($20 million), consumer internet startup LivSpace ($15 million) and Runnr ($7 million) topped the funding round and many more startups raised funding this week.

INFOGRAPHIC

500 million Dropbox users

1.2 billion files uploaded daily to Dropbox

500 million Dropbox Android app installs

Read all the stats about Dropbox.

DSIM STARTUP

Hailing from a typical Marwari family, entrepreneurship is in the blood of Kanika Tekriwal. For her, entrepreneurship is all about running a business, solving problems and creating success from scratch. She founded her dream company JetSetGo in March 2014 after she noticed a very huge gap in the aviation business in India as compared to developed countries.

INTRIGUING FIGURES

OPEN TALK

Wedding Wishlist is the cool new way for prospective couples to receive the gifts they want, and minimize redundancy, waste and recycle so prevalent in wedding gifts.

REPORT

Develop Quality Content

Engage users with visual story-telling

Read the full article for detailed report to engage your audience on Facebook.

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DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.