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Weekly Wrap-up From Digital Marketing World

17/09/2016
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CASE STUDY

The online portal has a wide collection of more than 35,000 products from more than 400 brands. With the growing e-commerce reach in the remote areas, Nykaa has established its presence in more than 1,000 cities to more than 10,000 zip codes. Nykaa has generated INR 220 crores as its revenue for the year 2015-16 with more than 95% repeated customers. With the continuous promotion and offers over the social media platforms, the company now gets more than 50,000 unique visitors each month and on an average 80% of them being women.

NEWS

Google has introduced a new format for YouTube TrueView video ads called TrueView for action. With this newly added feature, advertisers can display a call-to-action banner at the base of the video during and at the end of the video.

Google announced new updates for accessing AdWords accounts. Users now can use one email address to log in to multiple accounts, quickly switch between accounts, and invite new users.

Facebook has announced that companies can now sell products through their Messenger bots through a newly added buy button that enables the people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.

The video streaming site has launched the “Community” tab in beta giving access to a select group of high-profile video creators. This feature is already available on some popular channels. YouTube said that creators will be able to post “text, live videos, images, animated GIFs and more” directly to their YouTube following.

FUNDING

The report records down all the Indian startups that got funding this week. Education startup BYJU’s ($50 million) and e-commerce startup LensKart ($30 million) topped the funding round and many more startups raised funding this week.

INFOGRAPHIC

Jack Dorsey, Seth Godin and Ted Coine on the top of the list. Read the full post to know others.

DSIM STARTUP

With the merging of two budget hotel chains Zo Rooms & Oyo Rooms, many other startups has got the route to start their own way. And many have even started their journey by launching their company silently. One such is FabHotels started in 2014 by Vaibhav Aggarwal and Adarsh Manpuria. FabHotels has 150+ hotels across 25 cities with 3,000 rooms. Currently FabHotels is witnessing revenue of $1 million per month. The Company is generating 85 percent occupancy month on month.

INTRIGUING FIGURES

 INTERVIEW

He shares with us how digital marketing helped him in enhance his skills. He said, “This is the best time to be part of Digital Marketing Industry”.

REPORT

 

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