The Millennial Generation
1) The U.S. Census Bureau defines Millennials as people born between 1982 and 2000. They are 83.1 million strong and represent more than one-quarter of the nation’s population.
2) Millennials are always on their smartphones—no surprise there. They own, on average, 7.7 connected devices and use 3.3 each day.
3) The “Internet of Me” applies to this generation in a big way, and they’re incredibly engaged with content in every sense of the word.
4) In 2014, Millennials launched almost 160,000 startups and made up nearly one-third of all entrepreneurs in the U.S.
5) 30% of Millennials have done their grocery shopping online.
6) 90% of Millennials use coupons.
7) Half of the Millennial generation watches sports content on smart TVs, mobile devices, PCs, or gaming consoles.
8) 78% of Millennials would choose to spend money on a desirable experience over buying something that is desirable. They are all about creating, sharing, and capturing memories.
9) 90% of Millennials have a smartphone—most of whom (93%) use it to access the Internet—and 53% own tablets.
The Millennial Consumer
10) 41% of Millennials have already made purchases with their smartphones.
11) 48% of Millennials who say word-of-mouth influences their product purchases more than TV ads. Only 17% said a TV ad promoted them to buy.
12) 32% of Millennials say they don’t like advertising in general, compared to 37% of the general population.
13) 63% stay updated on brands through social networks.
14) 41% of millennials have no landline at home and rely on their cellphones for communication.
15) 77% participate in loyalty reward programs.
16) 84% report that user-generated content on company websites at least somewhat influences what they buy.
The Millennial Student
17) Millennials are the most educated generation in American history with over 63% of Millennials having a Bachelor’s Degree.
18) 50% of Millennial college students say they don’t need a physical classroom.
19) 53% believe that online colleges are reputable.
20) 39% view the future of education as being more virtual.
21) 63% of millennial workers have a Bachelor’s Degree.
The Millennial Entrepreneur
22) 90% say being an entrepreneur is a mindset instead of the role of a business owner.
23) 54% either want to start a business or already have started one.
24) 21% of freelancers are still enrolled at a university.
25) 35% of employed Millennials have started their own business on the side to supplement their income.
26) More than a quarter (27%) is already self-employed.
The Millennial Employee
27) By 2025, 3 out of every 4 workers globally will be Millennials.
28) Currently, there are 40 million Millennials in the workplace.
29) 45% of Millennials will choose workplace flexibility over pay.
30) 56% of Millennials won’t accept jobs from companies that ban social media.
31) It costs an average of $24,000 to replace each Millennial employee.
32) 41% of millennials do what their managers tell them to do, which is greater than older generations.
33) 92% believe that business success should be measured by more than profit.
34) 40% of Millennials think that blogging about workplace issues is acceptable.
35) 70% have “friended” their managers and/or co-workers on Facebook.
36) 71% don’t always obey social media policies at work.
37) 69% believe office attendance is unnecessary on a regular basis.
The Millennial Investor
38) 46% count on social media when buying online.
39) 43% of millennial respondents described themselves as “conservative” investor.
40) 84% of millennial are seeking advice about finance.
41) 57% will change financial advisors for a tech setting.
42) 61% want video meetings with advisors.
The Millennial Leader
43) 63.3% of U.S. executives will be eligible to retire in the next 5 years.
44) Millennials will be 40% of the electorate by 2020.
45) 41% satisfied with the way things are going in the country.
46) In 2008, 48 million millennials (those born between 1978 and 2000) were eligible to vote, and 25 million actually did.
47) 42% believe that “our current economic problems show what happens when you rely too much on the market and reduce regulations on corporations.
48) 48% believe that their parents most influence their vote (aside from themselves).
49) 58% said they would be following the 2012 election on social networks like Twitter and Facebook.
50) 42% believe that “our current economic problems show what happens when you rely too much on the market and reduce regulations on corporations.