37 Online Marketing Terms That Every Marketer Should Know

27/09/2016
image from dsim

What about the circumstances when you get yourself stuck in the middle of any sentence or blog, contemplating about the term it is talking of? It is so self-evident, as the marketing lingo has crazy profundity and it’s really difficult to stay aware of the list approving add-ons vigorously.

Well, here we are presenting a handy glossary of the most common online marketing terms to help you save your time when taking a dive into the sphere; read, learn and practice these words and visit us again to read more.

1) Website Traffic

Website traffic is the number of visitors to a website and the pages clicked on by these visitors.

2) Paid Traffic

Any traffic that you have paid to obtain is paid traffic. It comes in many forms.

3) Organic Traffic

Traffic that comes to your site as a result of unpaid search results is called Organic traffic.

4) Bounce Rate

Bounce rate is the percentage of single-page sessions i.e.  the sessions in which users left the site from the entrance page.

5) Impressions

An impression is counted for each ad request that returns at least one ad to the site. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.

6) Visitors

When a person visits your website, he is referred as a visitor.

7) Unique Visitors

The term refers to a user who visits a site more than once within a specified period of time.

8) Domain Authority

Domain Authority is a score (ranging from 0-100) developed by Moz that predicts how well a website will rank on search engines.

9) Link Authority

Link authority is a measure of the effect or power of a link i.e. the value it derives from related sites.

10) Landing Page

The landing page is the page of a website where people have landed after clicking a hyperlink on another page.

11) Engagement

Engagement is a marketing strategy that openly absorbs users and invites and emboldens them to partake in the development of a brand.

12) Conversion Rate

The conversion rate is the percentage of users who take a desired action on a website.

13) Lead

A lead in a marketing context is a potential sales contact that expresses interest in your offered goods/services.

14) ROI

Return on investment (ROI) is the benefit to an investor resulting from an investment of some resource.

15) Adwords 

Adwords is Google’s advertising service largely focused on the use of keywords. 

16) PPC, Pay per Click

Pay-per-Click (PPC) is an internet marketing strategy wherein advertisers pay a fee each time one of their ads gets clicked. It’s a way to buy visits to a site.

17) CPC, Cost per Click

Cost per Click is the amount of money spent by an advertiser to get his ad clicked.

18) CPA, Cost Per Action

Cost per Action is a metric that measures how much an advertiser pays in order to retain a conversion i.e. to source a specified action from a prospective customer. It is also referred as Cost per Acquisition.

19) CTA, Call to Action

A call to action (CTA) is an instruction to the audience that prompts them to take immediate actions, using imperative line of texts or images. These are “Write Now,” “Call Now,” “Click Here” or others.

20) CTR, Click-through Rate

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

21) Cost per Lead

The Cost per Lead metric measures how cost-effective your campaigns are when it comes to generating new leads

22) SEO

SEO stands for Search Engine Optimization and is a technique used to upgrade or enhance the ranking of a website in the search result page of search engines.

23) SMM

SMM, Social Media Marketing is a form of Internet Marketing that uses social media platforms and tools to promote a product/service.

24) SEM

Search Engine Marketing, SEM is an online strategy that involves the promotion of websites by growing their visibility in search engine results pages mostly through paid advertising.

25) SERP 

A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query by a searcher. 

26) Viral Content

Viral content is any piece of media that suddenly becomes an online sensation, getting shared, shared and shared on, all super quickly.

27) Keywords

A keyword is a term used in search engines to find relevant content.

28) Tags

Tags are keywords used to classify content.

29) Spam

A spam is usually an unsolicited and unwanted message delivered to a user’s device. It may be a text message or an electronic-mail.

30) Backlinks

Backlinks are links on other sites that direct users and search engines to your page. These are also referred as “Inbound Links.”

31) Hyperlink

A hyperlink is a word, phrase, or image that can be clicked on to jump to a new document.

32) WordPress

WordPress is an online open source website creation tool written in PHP.

33) Pop-up Ad

Pop-up ads are a form of online advertising focused on attracting Web traffic, usually generated in a new browser window with the help of JavaScript or Adobe Flash.

34) Ad Blocking

Ad blocking is a technology, which allows for blocking ads before they are loaded by the web browser.

35) Banner Ad

A web banner or banner ad is a form of advertising on the web delivered by an ad server.

36) Advertising Network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

37) Affiliate Marketing 

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.

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