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30 Powerful Facebook Advertising Stats & Facts

05/11/2016
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1) Total number of active Facebook advertisers: 3 million advertisers

2) Percentage of all Facebook pages that advertise on Facebook: 6%

3) Growth in Facebook advertisers from 2015-2016: 50%

4) Percentage of brands that promote their Facebook posts: 75%

5) Percentage of Facebook advertising revenue that comes from mobile ads: 79%

6) Percentage of Facebook advertising budgets that is dedicated to mobile: 57%

7) Number of small or medium businesses advertising on Facebook: 1 million

8) Facebook’s share of the global digital advertising market: 7.75%

9) Average Facebook Ad clickthrough rate (CTR): 0.9%

10) Average Facebook Ad cost per click (CPC): $0.64

11) Average Facebook Ad cost per thousand impressions (CPM): $7.29

12) Average Facebook Ad cost per app installs (CPI): $3.85

13) Best performing Facebook ad Call-to-Action button: Learn More

14) Most popular Facebook ad Call-to-Action button: Shop Now

15) Facebook Q2 2016 revenue: $6.44 billion

16) Facebook Q1 2016 revenue: $5.38 billion

17) Facebook Q4 2015 revenue: $5.841 billion

18) Facebook Q3 2015 revenue: $4.5 billion

19) Facebook Q2 2015 revenue: $4.04 billion

20) Facebook Q1 2015 revenue: $3.90 billion

21) Facebook Q1 2014 revenue: $2.5 billion

22) Facebook Q2 2014 revenue:  $2.9 billion

23) Facebook Q3 2014 revenue: $3.2 billion

24) Facebook Q4 2014 revenue: $3.85 billion

25) Facebook Q2 2016 global average revenue per user: $3.82

26) Facebook Q1 2016 global average revenue per user: $3.32

27) Facebook Q4 2015 global average revenue per user: $3.73

28) Facebook Q3 2015 global average revenue per user: $2.97

29) Facebook Q2 2015 global average revenue per user: $2.76

30) Facebook Q1 2015 global average revenue per user: $2.52

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