The Digital Marketing Industry is forever growing as new tools, features and technologies enter the market. It is important for businesses to stay up-to-date with digital marketing. Businesses that adopt digital early on get ahead of competition have a key opportunity to maintain their positions.
2016 is set to be a great year for digital marketing and 2017 is just around the corner and there’re ample new things coming down the pipe. It’s important for the marketer to keep an eye on evolving trends.
Digital Video Marketing
Digital video advertising is driven by the increase in video consumption on mobile devices.
A global online video ad spends totaled $10.9B in 2014, and is forecast to grow at an average of 29% a year to reach $23.3B in 2017.
Personalized Content Marketing
Personalization is an ongoing trend to look for in 2017. One-third of marketers see personalization as the most important skill to the future of marketing.
85% of the organization is using personalization as a part of their marketing strategy. Personalized content allows the content to be of as much value as possible to the readers.
Mobile advertising is growing fast and it has seen 2016, a big year for mobile. The time used by the global audience to using mobile internet will increase by 27.7% this year, resulting in a 1.4% increase in overall media consumption.
Mobile will remain on the forefront and only continue to trump desktop, so marketers will need to continue building out strong mobile marketing plans.
Mobile optimization should be a top priority for digital marketers in the year 2017.
2016 will be the year when advertising networks come of age and gain wider adoption among small- and medium-sized publishers.
Advertising network will create the perfect storm for the next wave of change in online advertising.
The MNI Ad Network is the #1 Local Ad Focus Network and #3 Ad Focus Network. It reaches 93.5% of the total digital population, or 241,099,000 unique visitors last month.