Everyone wants to catch the top spot in Google search results, we get it. We hear it all the time. But, the success that valued spot on the first page takes time, endurance and work – which is exactly why SEO exists.
White hat SEO refers to methods of search engine optimization that accept by search engine rules and look to add value to the internet by contributing useful content and the best user experience.
Black hat SEO, on the other hand, refers to hazy methods and techniques that focus firmly on manipulating search engines to get higher rankings in the SERPs (search engine results pages).
Check out this wonderful infographic by DSIM which briefly elucidates the difference between White hat and Black hat SEO techniques:
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