Video marketing is a fast growing industry. To stay forth in the game, you need to make sure you’re one step ahead of the competition. That’s why we’ve compiled a list of trends to look up in 2017!
It’s December already! Before we know it, 2017 will be here. So, here are 7 video marketing trends to watch in 2017.
1) Growth in Live Video Streaming
Facebook recently introduced live video and the response has been very positive. Brands and consumers alike have been using Facebook Live to better interact with their followers.
Similarly, there are live streaming apps, like Periscope from Twitter that allows users to embed live broadcasts directly into tweets.
Live video is popular with users because it’s much more realistic and in the moment than edited video content.
2) Rise of 360-Degree Videos
Video marketing is effective for one simple aim: users like to watch videos! Good videos are highly watchable and engaging. It’s the closest thing to experiencing things for real, especially with live and 360-degree videos.
73% of surveyed approve they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product.
3) Video Storytelling
Another video marketing trend in 2017 to expect is an importance of video storytelling. Telling stories through video is a highly-effective way to build excitement, nurture relationships, and encourage your audience.
Stories express relevant information that evokes emotion and creates an unforgettable experience. A truly effective way to create video storytelling is to produce video testimonials and consumer case studies.
4) Video Email Marketing
You can expect Video and Email to meld in 2017. Video allows you to keep your emails concise, and help you get your audience more engaged with your brand. Email and video have the potential to make a great team.
Emails that integrate video links will help you increase your email’s CTR and open rate in 2017.
5) Increase in Video Apps
13-24 years old users’ love more than apps is visual content. Merge the two and you make your brand accessible to the new generation. Instagram and Snapchat are the top of a list.
6) Multi-Channel Marketing
Gone are the days where a brand would create a video, upload it to YouTube. Social media channels and websites have become the best place to share videos and gain exposure for your brand. Consumers are watching videos on different devices and multiple social media channels. This trend is expected to grow in 2017.
7) Increase in Youtube Video Consumption
Youtube video consumption is also projected to increase in 2017. Many YouTube subscribers follow YouTube personalities and are highly engaged with their content. YouTube is a hub for video content, so keep your posts consistent to attract the audience in 2017.
So, it looks like 2017 is going to be yet another electrifying year for video marketing! For those of you that prefer a more visual elucidation, DSIM has also created a nice little infographic for your viewing pleasure.