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17 E-mail Marketing Automation Stats for Your 2017 Plans



  1. Emails that are automated receive 119% more clicks than broadcast email blasts.
  2. Personalized emails increase click-through rates by 14%, and conversion rates by 10%.
  3. Personalized emails generate up to 6X higher revenue than non-personalized emails.
  4. A personalized subject line increases email engagement by 22%.
  5. More than 60% of email marketers send automated “welcome” emails.
  6. More than 50% of email marketers send automated “thank you” emails.
  7. Welcome emails typically have 4X the open rate and 5X the click-through rate of other mailings.
  8. 50% of respondents say their leads increased 20% when they implemented an automation strategy.
  9. 41% of email is now opened on mobile devices.
  10. Relevant emails drive 18X more revenue than broadcast emails.
  11. 4% of people expect to receive a welcome email right when they subscribe.
  12. Only 24% businesses send data-triggered emails.
  13. Automated birthday email can result in a 30% lift in opens and 60% lift in clicks.
  14. Nurtured leads make 47% larger purchases than non-nurtured leads.
  15. Business users of targeted and personalized email tools have found a 451% increase in lead generation.
  16. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
  17. 69% of people using email automation for B2B purposes use it for customer acquisition.
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