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13 Listed Stats to Energize Your Digital Ad Expenditure

20/01/2017
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1) Digital marketing spending averages 2.5% of company revenue.

2) Digital marketing budget rate is expected to grow by 35% in 2019.

3) Digital advertising accounts for 12.5% of digital marketing budgets.

4) 71% of businesses are planning to increase their digital marketing budget in 2013.

5) Most small business advertisers using Facebook spend $50 or less per month.

6) Digital ad spend will only increase over time.

7) By 2020, digital spend will surpass television by 36%.

8) 53% of companies spend less than 5% of marketing budgets on conversion optimization, followed by 22% spending 6-10%.

9) The social media spending makes up 10% of marketing dollars, and will increase to 20.9% by 2021.

10) Digital Ad Spending Worldwide from 2013-2016 (In Billions)

Years      Worldwide

2013           $118.40

2014           $134.65

2015           $149.18

2016           $163.04

11) Digital Ad Spending Share by Ad Format

Format                                %age

Search                                    46.5%

Banner Ads                            22.6%

Video                                       9.7%

Rich Media                             4.8%

Sponsorships                         4.5%

Classifieds & Directories     6.4%

Lead Generation                   4.5%

Mobile Messaging                 0.5%

Emails                                     0.5%

12) Digital Ad Revenue Share by Companies

Company         %age

Google                42.6%

Yahoo                  7.5%

Microsoft           6.6%

Facebook           6.3%

AOL                    2.3%

Others                34.7%

13) Digital Ad Spending by Industry

Industry                     %age

Retail                             20.5%

Telecom                        13.4%

Financial Services      10.9%

Automotive                  12.2%

Computers/Gadgets   9.7%

Travel                            5.9%

Healthcare                   4.2%

Entertainment            4.0%

Others                           19.2%

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