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In a new test program, Google is likely to rewrite the Ads added by AdWords, create new ad variations and then put the ad live.
Google to rewrite your PPC ads and here are the 6 things you need to know about Google’s Ads Added by AdWords test.
1. What do you mean by Ads Added by AdWords?
It is a new Google pilot designed to improve your performance in which it writes new ad variations for you. The company has claimed that this will improve the performance between 5 and 15 percent. From January 12 onwards, advertisers began receiving the notification about the program.
2. How these Ads are generated by Google?
As per the email sent to the advertisers who are the part of pilot program, “Ads will be created based on information you’ve provided in your existing ads, such as your headlines, description, ad extensions, or information found on your ads’ landing page. New ads will only be added to each ad group once.”
3. What are the Ads that are added by AdWords?
Any Ads which are added by AdWords have green color label, ‘Added by AdWords’. We have attached the screenshot below:
4. Do Advertisers have any control over the new program?
Yes, they can pause or remove the Ads Added by AdWords whenever they want. Instead of adding Ad as a draft, Google makes the changes live. But the advertisers have the control that whether they want to keep the ad or not.
5. Can Advertisers opt out from this program?
You just have to fill a form and then, you can easily opt out from the program. You can fill the form by clicking on this link: Fill out the form.
6. What are the benefits of the new program?
This is what the future holds for PPC ads. And, it could be helpful for small advertisers who have less stringent ad copy requirements. According to Larry Kim, Love it or hate it, this is the future of PPC ads.
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