• Home  / 
  • Updates
  •  /  Now Remove Irrelevant Audiences from Bing Ad Campaigns

Now Remove Irrelevant Audiences from Bing Ad Campaigns

14/02/2017
dsim image

Bing ads has updated its Remarketing feature and added the ability to exclude the irrelevant audience from the advertising campaigns.

With this updated feature, now advertisers can specifically target their preferred audience. And can easily prevent the remarketing ads from being served to them.

How to exclude audience?
  • Go to the ‘Audiences Tab’
  • Then, click on ‘Create Association’
  • Select the Ad group with which you want to associate with remarketing lists
  • Then, select add exclusions
  • Click on ‘Save’ for completing the Setup

dsim image

Bing has provided a number of examples where excluding audience from remarketing ad campaigns will yield better results.

  • The campaigns which are designed to convert free trial users into paid customers and have such customers who are not approaching the end of the free trial, those customers can be excluded from the campaign.
  • Excluding existing customers from the campaigns which are designed to generate leads from the new customers can be very useful.

The new feature has already been rolled out and it will be available to all the Bing users within the coming next few weeks.

Share Button
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo

Leave a comment:


Call Us
Free Demo