Establishing a strong presence on Facebook is crucial for businesses. But it’s true that little knowledge is a dangerous thing, when we start marketing on a platform without understanding it nicely, then we end up getting ourselves in trouble.
If you are not marketing your business right way on Facebook, then you may lose the audience you have gained because it’s a platform where content is shared at a lightning speed.
Nevertheless, mistakes are not that bad if we can learn from them. Here, you will get to know the 9 big mistakes that businesses make while doing Facebook Marketing.
- 1) Slapping anything up at inappropriate times
- 2) Marketing your business through a Profile
- 3) Marketing your business using a Group
- 4) Selling, instead of telling
- 5) Using Shortened URLs in the Posts
- 6) Posting Lengthy and too many Updates
- 7) Not using Facebook tools
- 8) Not having a Clear Call-to-action
- 9) Not Responding to the comments
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1) Slapping anything up at inappropriate times
You just cannot post anything and expect that it will to reach your target audience. Most of the Facebook audience has 9-5 job, so they do not access social media during the day. Posting an update at an appropriate time, when most of the users are online increase the likelihood that your efforts will not go in vain.
Early morning and early evening posts always work better. So, do not slap up anything up at any time, as the chances are that you may not be able to get to your audience.
2) Marketing your business through a Profile
You shouldn’t use your Facebook profile to market your business. Profiles do not offer analytics tools, so you do not get to know whether you are reaching your fans or not. You cannot get the information that which strategies are working well for your business and which are not without analytics.
There is a lot of difference between sending a friend request and page invites, no user would like to share their personal details with your brand. And, if you do so then you are also violating Facebook’s Terms of Service and it might delete your Profile.
3) Marketing your business using a Group
It is recommended to not to market your business using a Facebook Group. The main intention behind Group is to connect with each other on common interests and hobbies not with a specific brand. It doesn’t work well with the groups when a single person controls and shares view.
So, if you want to get effective results with your Facebook marketing then you shouldn’t do it through Groups, as they weren’t created for this purpose.
4) Selling, instead of telling
The most common mistake marketers make is by selling too much instead of telling more about the business. Selling all the time does not work well; if you want to sell all the time then you should rather run a Facebook ad.
A Facebook page that only talks about the deals and offers you provide is the biggest mistake marketers make. So, you need to make sure that you are not too pushy while marketing your products on this social network.
5) Using Shortened URLs in the Posts
We think that shortening URLs work in our interest but we are wrong. It is recommended to not to shorten URLs while posting on social media, as it decreases the relevancy of your post. Studies have revealed that full-length URLs receive three times more clicks as compared to shortened ones.
Most of the people do not click on the shortened links. There exist plenty of tools for this purpose and most of the marketers shorten it to manage social media effectively. But you should avoid it, as it puts a negative impact on your business Facebook presence.
6) Posting Lengthy and too many Updates
Posting too many updates in a single day can never work well for your brand. Your audience gets bored of you if you do so. And, posting lengthy updates with no visuals in it is the major reason that you are unable to generate potential results from your marketing efforts.
You should always keep an appropriate time interval before posting updates. And, if you want your audience to read your posts, then you must not share very lengthy posts and that too without any images.
7) Not using Facebook tools
Not using Facebook tools is the biggest mistake any marketer can make while marketing. You can customize your Page with the help of these tools and provide users a customized experience. For example, you can create a ‘Welcome Tab’ for users by using the tools.
8) Not having a Clear Call-to-action
The posts which have a clear call-to-action like ‘Share’ are likely to get better two times better clicks than the posts with no CTA buttons. With a compelling CTA you can prompt the users to take an action what you want them to take.
You may miss out your potential buyers if you do not include a CTA button in your posts. So, make sure to incorporate an effective one in all your posts.
9) Not Responding to the comments
A mistake that most of the marketers make is by ignoring the comments. If your audience is making an effort to comment on your post, then they want a reply back to know that you are listening. You can engage with your audience well by responding on the comments.
Pages that participate in comments threads win out the trust of their users. And, the best part is that Facebook notifies the user when you reply and this brings him back on your page, so it’s foolish to ignore comments.
These are the common mistakes that most of the marketers make while marketing their business on Facebook. We hope that you will learn from the above mentioned mistakes and try to avoid them to generate potential results from Facebook Marketing.