Google AdWords Rolls out Click-to-call Updates

dsim image

Google rolled out a series of updates this week to click-to-call ads. The updates include account-level call extensions, new design for ads, and new reporting capabilities.

Account-level Call Extensions

The updated feature will be rolled out this week. With this advertisers will be able to set up call extensions on a larger scale. They will be able to implement call extensions to their entire account, instead of just ‘ad group level’ or ‘campaign’.

New Design for Click-to-call Ads

To help consumers contact advertisers more easily it is improving the ad experience. Google began testing this feature last year and now rolling out it to all the advertisers worldwide. In this new design, only the business name and phone number will appear. To enhance call ratings, it will continue to test new design for these ads.

dsim image

New Reporting Capabilities

Google will soon be adding new details to the keyword and ad copy reports. It will include additional two details that are columns for ‘Phone calls’ and ‘Phone impressions’ to provide advertisers a more clear view of the call performances. So, that they get to know about the area where they need to make the improvement.

Google shared in their official blog post, “We hope these new updates to click-to-call setup, ad experiences and reporting will help you ring in 2017 with great calls performance. To learn more, visit the Help Center and read our best practices for driving phone calls to your business and optimizing the caller experience.”

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: