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An excellent way to improve your brand’s visibility is by running a Facebook ad campaign. It not just only improves your online visibility but also drives traffic to your website.
Without increasing the ad spends improving the performance of your Facebook ad is no less than a challenge. Setting up an ad campaign that performs well is must for generating more leads and sales.
In this article, we will take a look on the ways to improve your Facebook Ads campaign.
#1 Finding the best and worst times to advertise
You need to make sure that your ads are being served at the right time of the day when people are probably to take the action you want them to take. Facebook lets you schedule your ads to show at specific times. You can log in to your ‘Facebook Ads Manager’ and see which days and times are bringing the best results and make changes to your ad campaign accordingly.
#2 Check your campaign’s ad frequency
Frequency of an ad is the average number of times that your ad is being served to a person. Studies have shown when the same ad is served to a person the cost-per-click increases by 49%. But, if an ad is shown too many times, then it can damage your brand’s presence. So, it’s necessary to keep a check on your ad frequency.
You can check your ad frequency by following these steps.
- Open ‘Facebook Ads Manager’
- Click on Campaign
- Click on the Reporting Section
- And, then from Columns select ‘Delivery’
#3 Ad should send the ‘clickers’ to a specific landing page
When a user clicks on your ad, he or she should be directed to specified landing page rather than a promotional or website’s homepage. If you want the user to go through your ad, then you must expand their interest in your brand with the help of a specific landing page. With the help of this, you can take the consumer where you want them to take an action. And, landing pages that are optimized for the running ads bring the highest number of conversions.
#4 Keep Updating your Ad visuals
If you want that people should notice your ad, then you must make changes to your ad visuals. Changing the text on the ad is never enough unless and until you make it such that people notice it. To attract user attention you can run carousel ads instead of running single-image ads.
With the help of A/B testing you can get a better overview which images are performing well and you can update the visuals accordingly. If you want your Facebook users to remain associated with your brand, then you should regularly update your ad visuals.
#5 Remove Past Converters from your custom audience
If you want to improve your Facebook ad performance, then you must exclude the ones who have already clicked on your ad and converted. Your efforts are going in vain if you are again reaching the people who have already converted.
You can easily exclude your past converters by following these steps.
- Open Facebook Ads Manager
- Create a Custom Audience which include all the past converters
- Edit all the ad sets
- And, exclude the Custom Audience you have created
#6 Choose the Best Ad Placement
When you create your ads to run on Facebook, you can choose where you want to run your ads across different placements. You must choose the ad placements which work well for your brand. You can go to the Facebook Ads Manager’s campaign view to know which placements have delivered the best results. And, you can choose your ad placement as per your campaign goals.
Ultimately, even the small changes you make to improve your ads can make a big impact on your Facebook campaigns performance.
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