15 Marketing Automation Stats Sharing Insights

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  1. B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads.
  2. 74% of marketers say converting leads is their top priority.
  3. 79% of top-performing companies have been using marketing automation for more than 2 years.
  4. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%.
  5. Marketing technology represents 33% of the average marketing budget.
  6. 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software.
  7. Marketing technology spend is now higher than advertising spend for companies.
  8. 8% of B2C and 21% of B2B marketers find Marketing Automation one of their Top Digital Priorities.
  9. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  10. 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.
  11. 78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution.
  12. 42% of CRM users plan to increase spending in marketing automation.
  13. 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy.
  14. 63% of companies successful in Marketing Automation plan to increase their Marketing Automation budget.
  15. 25% of Fortune 500 B2B companies have adopted marketing automation.
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