What’s your main goal behind writing your blog posts? The main goal behind writing your content is always to attract search engine traffic. And, for doing so it is must to create SEO-friendly content because getting your voice heard is important to get to your target audience.
Creating quality and plagiarism free content should be your priority, as it is the top most ranking factor in Google, especially after Google’s Penguin and Panda algorithms. Even the simplicity and readability of your content plays an essential role in the ranking factors.
In this post, we will talk about the ways with the help of which you can create the content that resonates well with your audience and search engines both.
1) Keyword Research
If you want to create content which is friendly, then it is important to do keyword research before you start writing. Keywords should be added throughout the content in the right context and balance.
But you should make sure that you do not compromise over quality to include more keywords, as keyword stuffing makes it spammy.
And, the keywords you are using should be highly relevant to your topic, so that the probability of it appearing higher on SERPs increase when users search for it.
2) Structuring Content
The other factor which plays an important role in creating quality content for SEO is the right structure of your content. If you focus on the structure, then the chances of it appearing first in the search results increase.
The clear structure with proper headings and paragraphs is preferred from both user and search perspective. Search engines also get a quick overview of your content if it contains proper heading and sub-headings.
Either you can follow the structure of H1 to H6 or you can add H2 and H3 headings at relevant points.
3) Optimizing Images
Images are very important in making your interesting and shareable content. Optimized images provide an additional opportunity to rank higher on the SERPs.
Visual content has become prominent and the best part is that it is not even time consuming. The name of your image should be relevant to your content.
And, you should add an Alt text to your image for better optimization. It is recommended to focus on the quality and relevant images rather than the generic ones.
4) External and Internal Linking
Both internal and external linking is important in SEO-friendly content. With the help of internal linking you can easily improve the authority of your blog. And, you also offer additional value to your readers by linking them to other posts.
External linking is an important factor in rankings, as you can provide more useful and reputable links to your users and these links also have bigger readability.
Search engines ranks the content with both external and internal links higher on the search results.
5) Optimizing Titles
SEO-friendly and optimized titles are must for your blog posts, as it is one of the most important factor in search engine-driven searches. Titles are the face of your complete post, so it should be optimized accordingly.
You should analyze your whole content and then use a keyword that is relevant, as using your focus keyword in the title is a good idea.
There are limits of pixels and characters on SERPs, so your titles should be of a particular length. There are various tools available with the help of which you create titles like CoSchedule.
6) Having SEO-friendly URL
“According to Matt Cutts, a website’s URL first 3-5 words have more weight.”
You should always focus on using SEO-friendly URLs, as they are easy to grasp. If you have a well-structured URL, then search engines prefer to take your URL into account and your chances of ranking higher increases.
An example of SEO-friendly URL is http://dsim.in/blog/2017/03/24/5-email-marketing-cliches-destroying-your-sales/
7) Optimizing the Length of your Article
The length of your article should be optimized as per the search engines guidelines. Google gives more priority to the long posts but if you create a very long post, and then you may lose your potential readers.
Your articles should at least contain 300 words, otherwise it is considered to be spammy by the search engines. There is no limit for maximum number of words. But, if you want to keep your reader engaged, then it is recommended to write the posts of 700 to 800 words. And, the keywords should just make the 1-2% of the whole content.
8) Making your Blog and Site Mobile-friendly
Most of the people access internet over their mobile phones, so it is necessary to have a mobile-friendly site and blog to reach your target audience.
Almost half of the traffic you get comes straight from the mobile devices. And, Google’s mobile-friendly algorithm have given a boost and increased the power of in your mobile-friendly rankings.
Hopefully, the tips we have provided will help you create the content which is both user and search engine friendly. The more SEO-friendly content you will create the more traffic you will get, as it helps you get better rankings in search results.
And, once you are done with the quick work of SEO, you can dive further into a more detailed optimization procedure. Here, you’ll make an addition to the work already performed earlier.