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13 Behind The Scenes Stats About Native Advertising



  1. Native ad headlines generate 308x more customer attention than images or banners.
  2. 63% of all mobile display ads will be native ads by 2020.
  3. Native ads earn 53% more views than traditional banner ads.
  4. Only 5% of native ads actually say ‘ad’.
  5. 85% of consumers have never heard of native ads.
  6. Native advertising generates up to an 82% increase in brand lift.
  7. Native ads that include rich media boost conversion rates by up to 60%.
  8. Consumers interact with native ads 20% to 60% more than they do with standard banner ads.
  9. Spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013.
  10. 32% of consumers said they would share a native ad with friends and family vs. 19% for banner ads.
  11. 63% of content marketers listed creating brand awareness as their top native advertising goal.
  12. 43% content marketers reported using native ads for content marketing in past 12 months.
  13. 33% of advertising revenue is predicted to come from native advertising by 2018.
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