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13 Uplifting PPC Statistics You Should Know About

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  1. Businesses make an average of $2 in income for every $1 they spend in AdWords.
  2. 46% of people can’t identify paid ads on the search results page.
  3. On average, 41% of clicks go to the top 3 paid ads on the search results page.
  4. Search ads can increase brand awareness by 80%.
  5. The average click-through rate for an ad in the first position is 7.94%.
  6. PPC visitors are 50% more likely to purchase something than organic visitors.
  7. 65% of B2B companies have acquired a customer through LinkedIn paid ads.
  8. Display advertising has proven to increase traffic to websites by 300%.
  9. One company increased their PPC ROI by 2.5 times with Facebook remarketing.
  10. There are at least 300,000 mobile apps currently serving Google Mobile Ads.
  11. 43% of new customers buy something they saw in a YouTube ad.
  12. Social and mobile gaming video ads have a 91% viewing completion rate.
  13. Consumers are 27 times more likely to click through online video ads than standard banners.
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