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Snapchat Rolls Out Self-Serve Ad Platform

05/05/2017
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Snapchat launched a self-serve tool, called Snapchat Ad Manager on Thursday to let advertisers buy ads on the mobile app.

Furthermore, Snapchat has also taken off the new Snapchat Mobile Dashboard to let you track campaigns from your phone, and the Business Manager site to configure the roles and permissions of team members.

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These tools will be rolled out in June to everyone in the U.S., U.K., Canada, France, Germany, Australia, Belgium, Denmark, Finland, Ireland, Italy, France, Germany, Luxembourg, Norway, Poland, Austria, Spain, Sweden, Switzerland, Netherlands and more. Until then, it’s being tested with a set of more than 20 businesses, though other advertisers can apply to be testers too.

The initiative has revealed Snapchat’s desire to enter into the mainstream advertising marketing, making it easier for more advertisers to spend money on the platform.

Let’s see what these three new Snap business tools have:

#Ad Manager – Buy, manage, optimize and view reporting on campaigns for all Snap Ad types, including video, app install, long-form video and webview. Organize targeting capabilities, goal-based bidding for swipes or installs and assets like video creative or audience lists like emails and mobile IDs.

#Snapchat Mobile Dashboard – View and share ad creative as it will be seen by Snapchat users, review live campaign performance, edit and pause campaigns and receive notifications about key metrics from within the Snapchat consumer app.

#Business Manager – Configure roles and permissions for ad team members, change billing contacts and manage different ad accounts.

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With it, Snap Inc. is prepared to receive ad dollars from and cater to smaller businesses, not just giant brands. However, buying video snap Ads has never been easier and its Ad-manager and mobile dashboard will be an appreciated addition for marketers and advertisers around the world. Above all, the self-serve ad manager will be free with no mark-up.

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