The all social media networks drove 31.24% of overall traffic to websites.
As social networks get more users and see more activity on their pages, organic reach is sure to continue its lineage. And, you can create shareable content people will engage with, and ultimately help you spread on your platforms of choice.
This article will show you five ways to improve your social media organic reach.
#1 Optimizing your social profiles
Google’s crawlers use your Facebook page’s name, account, number of likes, and number of people talking about your page. Pages with keywords in their Facebook profile names rank over the biggest brands you can think.
For example, if you search for “Lifestyle on Facebook”, none of the top brands show up.
So, when you already have profiles for your business, it’s important to think about how you can improve your social profiles.
This includes choosing an easily noticeable username, uploading a recognizable photo/ brand logo, including crisp & keyword-rich descriptions of your business, and leading people back to your website with a trackable link.
Every aspect of your social media profile can be tweaked for better visibility and optimization.
#2 Publish the right content
Firstly, you need to make sure your presence is something that’s worth following. And, secondly make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
And your content strategies have to satisfy your particular target audience. For this, you need insights about their information, and how they use content.
If your audience is reading most of the content on smartphones, you should seamlessly be publishing mobile-friendly content that makes reading and sharing easy on smartphones.
Traffic analysis tools like ‘Google Analytics’ and ‘SimilarWeb’ can provide you a sagacity of which devices your audiences are using. And, ‘Facebook insights’ and ‘Twitter Analytics’ can use to identify what type of content will engage your social media audience.
#3 Use supplementary platforms
You can use external websites as platforms to receive more content social media shares. Most of the marketers’ guest post to build their presence in an industry. You could request publisher to allow ‘Tweet quotes’ to get more social media shares on your article.
This feature can be easily allowed using WordPress Better Click to Tweet plugin.
You can use sharing platforms to increase your content on social media. BuzzFeed, DrumUp and Viral Content Bee are three great examples.
#4 Kick-start Brand Advocacy
The more audience interacts with your posts, the more your organic reach is increased on social media. You could activate your engagement with the help of brand advocates.
A social fan or an influencer could be an advocate. These are the loyal audience members of your brand.
Providing value to these loyal audience members is encouraged on both social media and email. It’s easy for them to boost your social media engagement.
#5 Post when your competitors are asleep
This is the misconception is that you should post when everyone is online, but that’s just going to toss your content into the storm of posts that people are seeing.
During times when fewer people are sharing content on social networks, your chances of getting noticed are higher.
Looking at research data, these are generally the best times you should be posting:
- Facebook – (Thursday/Friday) between 1pm& 3pm
- Twitter – (Weekday) between 12pm & 6pm
- LinkedIn – (Tuesday /Thursday) between 7am-8am & 5pm-6pm
The top-secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content.
Building your social media reach will take some time, but if you’re dedicated to the steps above, you’ll start seeing results.