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Weekly Wrap-up from Digital Marketing World

08/05/2017
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Hi.

 
Welcome to Delhi School of Internet Marketing’s blog.

Every Monday, DSIM’s blog starts the week with a wrap-up bringing to you highlights from the previous week’s best posts and details of what’s been written.

And, I want you to try a few of the best & new marketing takeaways….just in time for the lazy days of month.

Undoubtedly, we talk a lot about marketing….

Where to start?

 
For those new to DSIM’s blog.

It can be a bit of overwhelming to begin. I suggest you start with the best articles and click on everything that strikes your interest.

A quick look at some of the popular posts in a few different categories for the week:

1) Case Study

 
Baahubali Has Become Marketers’ New Favorite Guide – A Case Study – An attempt to showcase what should be the right strategy to market a product on a wide-reaching level. The study has several marketing & entrepreneurship lessons for individuals. Come & have your own take!

2) Infographics

 
Influencer Marketing vs. PPC – Influencer marketing and PPC remain in a head-to-head battle to get into the decision which should be the preferred choice for brands. Read on the infographic to know the differences between these two and also, which one works better for you?

13 Uplifting PPC Statistics You Should Know About – Why business give so much important to AdWords? Let’s take a look at 13 stats to get the answer of.

3) Funding Report

 
24 Indian Startups Making News This Week (24 April – 30 April) – A weekly report on Indian Startup Funding in May 2017. Check out the list of top funding deals that happened in Indian Startup Ecosystem this week. The Office Pass, UrbanClap, Awfis, StalkBuyLove, AuTobix, Mech Mocha, etc. are the names.

4) Student’s Interview

 
“DSIM helped me ditch a normal 9-6 job.”- Premananda Kanthi  –   A candid session with Premananda Kanthi, DSIM’s Ex-trainee and a Freelancer. Read on the complete interview to know how DSIM helped him to explore the stream of digital marketing & get on to his favorite spot.

“To learn digital marketing DSIM is anyhow needed”- Piyush Pandey – An interesting session with Piyush Pandey, DSIM’s Ex-trainee and ‘Marketing Manager at ‘Presidency International School’. Read on the post to know how DSIM helped him to get the workable digital marketing training.

5) Digital Marketing Tool of the Week

 
Headreach – Headreach is an online prospecting tool designed to assist sales, marketing, and data research people get important business contacts. This is possibly the fastest way to find targeted leads with their real emails, social profiles, and contextual data right inside the app.

6) Latest News & Update

 
Facebook Makes 5 Changes To Video Metrics – Facebook announced important five changes to video metrics in ‘Page Insights.’ Aggregate Minutes Viewed, Video Metric Benchmarks, Aggregate Video Views, Date Range Analysis, Sorting Options are the five features, significant for marketers & businesses on Facebook.

Google AdSense Now Allows 300×250 Mobile Ads above the Fold – Google made an important announcement for AdSense publishers that they can now include 300×250 ad units above the fold on their mobile sites.

Snapchat Rolls Out Self-Serve Ad Platform – Snapchat launched a self-serve tool, called Snapchat Ad Manager to let advertisers buy ads on the mobile app. Additionally, new Snapchat Mobile Dashboard and the Business Manager are introduced.

Google AdWords Introduces Remarketing Lists for Search Ads – Google launched ‘Remarketing lists featuring similar audiences’ for search ads in AdWords, to target customers based on whether or not they’ve searched for the same things as previous site visitors.

7) Content Bonanza

 
10 Surprisingly Useful LinkedIn Tools To Increase Sales – 10 best of the LinkedIn tools to scale up your networking, marketing, hiring and selling efforts. A list to help you explore maximum possibilities within the sphere! You can exponentially organize your contacts and manage the sales funnel.

5 Simple Ways to Make Engaging Twitter Video Content – An effective marketing strategy needs effective communication, so, a post conveying 5 brilliant ways to how to make video content for Twitter Marketing. A must read as when you keep on driving engagement, it leads to increased CTR.

7 Ways To Jackpot Your Lead Conversion Rate – Your website traffic holds the maximum opportunity for lead conversion. Figure out 7 amazingly simple ways to convert your traffic into leads. You can actually do lot more with the valuable traffic generated.

11 Examples of Social Proof to Get More Conversions – Adding social proof is a great way to boost your conversion rate. The article has 11 significant ways to help you leverage the tricks to boost your website conversions.

21 Mistakes Haunting Your Facebook Ad Campaigns – Facebook Advertising sees great competition and doesn’t have much space for failure. Here are listed 21 Facebook Ad mistakes hurting your campaign CTRs.

5 Quick Hacks To Improve Your Organic Social Media Reach – The article shows you five simple ways to improve your social media reach organically. Organic reach plays a great major in strengthening your brand position & value, so an important post.

5 Powerful Distribution Tools to Skyrocket Your Content Reach -5 tools to help you accomplish content distribution across multiple channels. A must-read when you are looking forward to grow your reach & perk up the visibility of your content to majority of individuals.

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