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9 Free Tools To Make High Converting Landing Pages

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Landing pages are one of the most essential tools for marketing. It’s important that your website has a strong landing page for every action that you want your visitors to take.

Marketers use them to generate leads by making visitors subscribe to their websites or through other activities.

A good landing page builder should have these features:
  • Easy and simple interface
  • Fast integration / distribution process
  • AB testing functionality
  • Some sort of analytics/reporting feature
  • Easily customizable to suit custom applications (Device friendly)
  • Ability to connect to third-party software
  • Mobile responsive landing pages
  • Good price/value ratio

Here are some tools that you can use to design, build, and track a perfectly competent landing page:

#1 Instapage

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Instapage is the most powerful landing page platform for marketing teams and organizations.

The Instapage platform has five tools that provide and end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization/analytics system, and a team/client collaboration layer.

Benefits & Features
  • Template Importer
  • 80+ professional templates
  • Drag & drop editor
  • SEO plugin
  • Edit landing pages anytime
  • Change the published URL
  • Instant analytics & data
  • 20+ marketing integrations

Free (14-day trial)/ Paid

#2 Lander

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Lander has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge. It offers integrations with some of the well-known marketing tools that can help you in creating a marketing campaign as well.

Benefits & Features
  • Easy to use Editor
  • A/B Testing Tool
  • Dynamic Text Replacement
  • Facebook Page Tab
  • Unlimited Landing Pages
  • Easily integrated with Paypal, social media, Mailchimp, Salesforce

Free (14-day trial)/ Paid

#3 Unbounce

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Unbounce is one of the best and most useful landing page builder.  They offer a powerful platform for customizing proven templates or creating your own pages from scratch.

Benefits & Features
  • Drag & Drop Any Element
  • 100% Mobile Responsive
  • Works With WordPress
  • Use Full-screen Backgrounds
  • Drive Conversions With Overlays
  • Dynamic text replacement
  • Visual landing page editor

Free (30-day trial)/ Paid

#4 LaunchRock

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LaunchRock is an online platform that enables its users to create viral “Launching Soon” pages with built-in sharing tools and analytics.

It’s absolutely free, with no restrictions and no premium plans, so you’d be smart to take advantage of it to its full capability.

Benefits & Features
  • Mobile Optimized Pages
  • Reporting & Analytics
  • State of the Art Site Builder
  • Email Marketing
  • Customer Contact Form
  • Data Export Retrieval


#5 Landingi

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Landingi is a cloud-based, end-to-end solution for landing pages which enables users to create and customize landing pages using a drag-and-drop visual editor with no coding required.

Benefits & Features
  • Over 100 premade templates
  • Drag-and-drop visual editor
  • CRM integrations
  • Email marketing integrations
  • Analyze the campaign
  • Real-time lead notifications
  • Form templates
  • A/B testing

Free (30-day trial)/ Paid

#6 PageWiz

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Pagewiz allows the marketers and business owners to design a new landing page either from scratch or using an existing template.

The templates are well designed; highly optimized for maximum conversions as well as responsive that serves several purposes like lead generation, click-through or video landing pages or exclusively for the mobile platform.

Benefits & Features
  • Built-In A/B Testing Automation
  • High Converting Templates
  • Multiple Email Recipients
  • Real-Time Statistics
  • Secure Lead Management
  • Manage Multiple Client Accounts

Free (30-day trial)/ Paid

#7 Wishpond

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Wishpond empowers users to attract, manage and nurture leads, to increase their conversion rates.  It includes apps to create multiple different types of contests and promotions, to catch the attention of prospective leads.

Benefits & Features
  • Easy-to-use drag-and-drop campaign builder
  • Access 200+ templates for landing pages
  • Social contests, forms and popups
  • 100% mobile-responsive
  • Create unlimited forms
  • Integration with Slack, Twilio, GoToWebinar & 12 CRMs

Free (14-day trial)/ Paid

#8 ONTRApages

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ONTRApages are the easiest platforms for building beautiful, mobile-responsive web pages. You can create either from scratch or using an impressive library of professionally designed templates.

Benefits & Features
  • Fully Mobile Responsive Pages
  • Custom Templates
  • A/B Split Testing
  • Pop-up forms


#9 Kickofflabs

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KickoffLabs provides an easy to use editor that can help you customize the templates as per your own formatting and advanced content such as slideshows or videos. It can be used to increase a campaign’s success rate through ‘referral’ incentives and viral boosts.

Benefits & Features
  • Automated email responders
  • Exit-intent pop-up window
  • Built-in “thank you” pages
  • IP Address Filtering
  • Track Virality & Identify Influential Leads
  • App integrations

Free (30-day trial)/ Paid

With the help of above-mentioned tools, you can create landing pages that are extremely important for lead generation, higher conversions and the overall success of any online business.

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