23 Stats To Make You A More Content-Driven Person

copywriting_dsim

copywriting_dsim

  1. 74% of web browsers pay attention to the quality of spelling and grammar on company websites.
  2. 59% would avoid doing business with a company who made clear spelling or grammar mistakes.
  3. Tweets with less than 100 characters have been found to get 17% more engagement.
  4. Promoted tweets the ones that openly ask people to download something saw a 13% increase in downloads.
  5. In a study of 200,000 tweets the specific words “Please”, “Check”, “Via” and “RT” generated the most clicks.
  6. 85% of all marketers and 90% of B2C marketers are investing in content marketing.
  7. 94% B2B content marketers use LinkedIn to distribute content.
  8. 60% of marketers prioritize content variety, across different channels.
  9. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
  10. On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out on the page.
  11. 42% of companies are publishing new content daily or multiple times a week.
  12. The click-through rate (CTR) is higher when a first name is used in the subject line, compared to no personalization.
  13. Keep your subject line under 50 characters for the best chance of it being opened.
  14. 41% of content marketers say they are generating Return on investment from their content.
  15. Twitter is the top rated platform for content marketing distribution; 75% of marketers rate it as effective.
  16. Headlines containing numbers are preferred by 36% of readers.
  17. 64% of readers preferred headlines written in sentence case rather than a lower case, which only 8% preferred.
  18. Try not to use the words “help”, “% off” or “reminder” in your email subject lines, as they have also been found to reduce open rates.
  19. The average length of headlines that go viral is 62 characters.
  20. In a study of the most popular three-word phrases in headlines, “this is the”, “will make you” and “when you see” topped the list.
  21. By changing the call-to-action from “Order Information and Prices” to “Get information and prices” a real estate website increased their conversions by 14.79%.
  22. Facebook found people were twice more likely to “like” a page than “Become a fan”, so changed the buttons on pages.
  23. Adding social proof to your copy can considerably increase conversions. A website added “4,500 current subscribers” to their email sign up form and saw sign-ups increase by 20%.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

2comments

Leave a comment: