Weekly Wrap-up from Digital Marketing World

23/05/2017
weekly-dsim-2

Hi.

 
Welcome to Delhi School of Internet Marketing’s blog.

Every Week, DSIM’s blog gets started with a wrap-up bringing to you highlights from the previous week’s best posts and details of what’s been written.

And, I want you to try a few of the best & new marketing takeaways….just in time for the lazy days of month.

Undoubtedly, we talk a lot about marketing….

Where to start?

 
For those new to DSIM’s blog.

It can be a bit of overwhelming to begin. I suggest you start with the best articles and click on everything that strikes your interest.

A quick look at some of the popular posts in a few different categories for the week:

1) Case Study

 
Email Marketing Case Study: Moz vs. HubSpot – When done correctly, email marketing can increase sales, keep customers interested in a brand, and dramatically improves the overall ROI. The case study here takes a look at the email marketing approaches in use by brands Moz &HubSpot to grasp extensive lessons.

2) Infographics

 
7 Ways To Get Quick Traffic From YouTube – As a marketer, there’s an absolutely incredible potential with YouTube if you use the right strategy. Here this infographic will help you learn 7 simple ways to get quick traffic from YouTube.

23 Stats To Make You A More Content-Driven Person – Content marketing has transformed the way businesses interact with their customers. Take a look at these important 23 stats and start adoring this strategy a bit more.

3) Funding Report

 
24 Indian Startups Making News This Week (08 May- 14 May) – A weekly report on Indian Startup Funding in May 2017. Check out the list of top funding deals that happened in Indian Startup Ecosystem this week. Ace Turtle, Book My Diamond, Yepme, Anchanto, Invoice Bazaar, ShopClues, Curie Labs, Aequm, Tiyo¸ LegalRaasta, etc. are the names present in the list.

4) Student Interview

 
“DSIM helped me to get favorite job in favorite city.”- Polavarapu Sri HariA candid session with Polavarapu Sri Hari. DSIM’s Ex-trainee and a Digital Marketing Executive at United Medical Consultancy (UMC). Read on the complete interview to know how DSIM’s training is helping him amid his career ride.

“DSIM has built my professional reputation”- Sandeep Meganath – A candid discussion with Sandeep Meganath, IT Executive at ‘ACM Healthcare’. Read on the complete interview to know what he has earned out of his association with DSIM.

5) Digital Marketing Tool of the Week

 
Google Tag Manager – This week we have featured Google Tag Manager, a free tag management system that allows users to quickly and easily update tags and code snippets on website or mobile app, intended for traffic analysis and marketing optimization.

6) Latest News & Update

 
Pinterest is now using visual discovery to target ads -To target ads, Pinterest is now using photo data. In February, Pinterest presented 3 visual discovery tools; Shop the Look, Instant Ideas and Lens beta fueled with visual discovery technology. Now this visual discovery technology is being used to make ‘Promoted Pins’ even more effective!

Google AdWords Rolls out new & improved Quality Score Reporting – Rolled out in the week, Google AdWords has brought several improvements to Quality Score reporting, allowing advertisers to get more visibility into their quality scores. There has been an addition of three new optional status columns to the Keywords tab for “Exp. CTR,” “Ad Relevance” and “Landing Page Exper.”

Google AdWords Introduces Scheduling for Conversion Imports – Google has released the ability to automate imports of offline conversion data that will help advertisers to see how their online ads affect online sales and other valuable actions, to save time and reduce errors. Advertisers now can schedule AdWords to automatically upload offline conversions on a daily or weekly basis. Conversions can be uploaded into either individual or manager accounts.

Facebook updates its publishers’ guidelines – Facebook announced a series of updates including guiding principles to help publishers reach readers while following its Community Standards, which discourage clickbait, misinformation and sensationalism.

7) Content Bonanza

 
6 Steps To How To Optimize Your Conversion Funnel – 6 promising and yet most convenient ways to create a successful conversion funnel. Read on the complete article to know how to do it?

19 Landing Page Trends You Need To Follow This Year – Discover trends here referring to effective categories such as design, imagery, CTA, Social Proof, etc. So, let’s go & figure out whether these trends are worthy of getting considered beneath CRO tricks or not?

7 Reasons why you need to create Vanity URLs – The word ‘Vanity URL’ is a simple method that brings intense effect on a company’s online presence. Read on the post to know how to create it; additionally 7 reasons why you should use vanity URLs for your best performance.

10 Link Building Ideas You Need To Try Immediately – The content of pages and the links pointing at that content are the two most important elements Google looks at when deciding on the organic search positions of website pages and so, it matters. Here, the post includes 10 of the best, tried and true ideas for link building that you can use every day.

20 Facebook Ad Examples To Make you a Campaign Pro – A look at 20 Facebook Ad examples listed in this article for you and learn from the mentioned takeaways. In the process to create your own Facebook campaign, you’ll get equipped with the first-rate Facebook ad tips & hacks.

7 Video Marketing Mistakes You Are More Likely To Do – Video marketing is one of the leading marketing strategies today as immensely popular with many businesses all over the world. The article here talks of7 video marketing mistakes that you must avoid at all costs. It’s needed to make your advertising game more successful.

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