Google is speeding up Search Ads with AMP technology, in two different ways.
The first one is; Google AdWords new beta version and the second is Google speeding up ads served across the entire Google Display Network with AMP technology.
As of launched new beta version, it will allow advertisers to use AMP pages as landing pages.
Also, as reported by Google, “A significant number of ads on AMP pages from the Google Display Network will be automatically converted into the new AMP ad format.”
The new AMP ads will get loaded 5 seconds faster than regular ads, while still looking the same. Thus, when an AMP page loads, the content and ads should load at the same speed.
Apart from speeding up search ads, landing pages, and ads on the pages themselves, the change has led marketers now deliver an overall faster experience for customers on mobile.