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CRO Tools coming to AdWords with new integrations

27/05/2017
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Google’s annual summit for advertiser i.e. Google Marketing Next 2017 held in San Francisco brought a variety of product announcements including New Google Surveys 360 and Google Optimize integrations in AdWords.

With new integrations for Google Optimize and Google Surveys 360 with AdWords, advertisers will be able to test landing pages and gain insights about their ads more efficiently.

Optimize

With the Optimize and AdWords integration, advertisers can quickly and easily create new versions of their landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required.

For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles.

Optimize will figure out which variation works best for your business and help you get more value from your AdWords campaigns.

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Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics.

Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML.

Also on the landing page front, a new landing page report section will be added to the new AdWords interface (which, by the way, is rolling out to many more advertisers now and will be available to everyone by year end) where advertisers can get data on bounce rates, conversion rates and mobile friendliness.

Google Surveys 360

Google Surveys 360 is a paid enterprise-level solution that’s part of the Analytics 360 product suite.

Surveys 360 makes it easy for anyone to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, you can easily target surveys to people in your remarketing audiences to help you understand the “why” behind how consumers react to your marketing.

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For example, ask customers what they thought was the most compelling part of your ad. Or, if you want to know what customers thought of the landing pages you tested on your summer beachwear campaign, quickly launch a survey and ask site visitors what stood out to them on the page.

Google though has kept a free version but at this point the integration is for the paid version.

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