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Weekly Wrap-up from Digital Marketing World

30/05/2017
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Hi. 

 
Welcome to Delhi School of Internet Marketing’s blog.

Every Week, DSIM’s blog gets started with a wrap-up bringing to you highlights from the previous week’s best posts and details of what’s been written.

And, I want you to try a few of the best & new marketing takeaways….just in time for the lazy days of month.

Undoubtedly, we talk a lot about marketing….

Where to start? 

 
For those new to DSIM’s blog.

It can be a bit of overwhelming to begin. I suggest you start with the best articles and click on everything that strikes your interest.

A quick look at some of the popular posts in a few different categories for the week:

1) Case Study

 
[Case Study]- 3 Real life examples of winning Affiliate Websites– A case study to show up Affiliate marketing and its viable business model. The post here includes real life examples of websites who have monetized themselves successfully through other affiliate programs.

2) Infographics 

 
15 Ways To Use Social Media To Launch A New Business – Marketing strategies for small businesses take creativity and getting active on social media is a great place to start. Here this infographic will help you learn 15 simple ways for growing your business’s audience on the top social networks.

15 Retention Marketing Stats To Make You Do It Well – Retention marketing teaches you tricks to sell to your existing customers. Read on the infographic and take a look at these important 15 stats and start admiring this strategy a bit more.

3) Funding

 
18 Indian Startups Making News This Week (15 May- 21 May)A weekly report on Indian Startup Funding in May 2017. Check out the list of top funding deals that happened in Indian Startup Ecosystem this week. Genie, PaySense, EzCred, FreeCharge, Live History, TAC Security, Fynd, PunpKart, etc. are the names present in the list.

4) Student Interview

 
“DSIM’s placement cell helped me to get this job.”- Shiva Shankar ReddyA candid session with Shiva Shankar Reddy, DSIM’s Ex-trainee and ‘Digital Marketing Executive’ at ‘Half Full Creatives’. Read on the complete interview to know how DSIM’s training turned him into marketing professional.

“DSIM’s training supercharged my business growth.”- Sandeep Patel – An interactive session with Sandeep Patel, DSIM’s Ex-trainee and Businessman. Read on the complete interview to know how DSIM helped him to use digital marketing in his own business i.e. Finewagon Ecom Pvt Ltd, a Timber & Plywood manufacturing company.

5) Digital Marketing Tool of the Week

 
Toutapp – This week we have featured Toutapp, the leading provider of sales software that helps sales teams to streamline communications to close more deals. Its robust email tracking, templates and analytics help sales teams increase overall engagement throughout the sales process.

6) Latest News & Update

 
Google testing different variations of black links in search results – Google shows up testing a new different look for its search results pages that would change the color of links from the existing traditional blue to black. This widely noticed change to Google’s search results listing page has been seen over the weekend and around several different variations of the test have been noticed, out of which 11 are listed here.

Google is bringing new AMP ads for advertisers – Google is speeding up Search Ads with AMP technology, in two different ways.The first one is; Google AdWords new beta version and the second is Google speeding up ads served across the entire Google Display Network with AMP technology. As of launched new beta version, it will allow advertisers to use AMP pages as landing pages.

Quora’s Ad Platform Is Now Available Worldwide – Quora has now opened its self-serve ads platform to advertisers globally. Earlier the platform was in beta and more than 300 advertisers ranging from different verticals have been using it. Shopify, HubSpot, Thinkific, Udacity and Hired are among the companies that have been running campaigns.

CRO Tools coming to AdWords with new integrations– Google’s annual summit for advertiser i.e. Google Marketing Next 2017 held in San Francisco brought a variety of product announcements including New Google Surveys 360 and Google Optimize integrations in AdWords.With new integrations for Google Optimize and Google Surveys 360 with AdWords, advertisers will be able to test landing pages and gain insights about their ads more efficiently. Read on the post to know the details.

7) Content Bonanza

 
7 Ways You Can Make Your Website More Trustworthy – Any winning business relationship has its establishment of trust. i.e. you have to make yourself trustworthy and so, here are 7 chosen ways to make your site appear more trustworthy at the very first glance.

9 Little-known Instagram Hacks You Need To Try Now – Using Instagram you can get your business a larger piece of the action. So, here have been exhibited 9 simple hacks; make the most of your efforts with these little-known Instagram hacks.

5 Biggest Mistakes you can make on Twitter – Here, in this article, we’ll talk about 5 biggest mistakes, you should avoid making on Twitter. Would you like to know what’s hot and what’s not when discussing Twitter etiquettes? Really, we all slip on social platforms; yet time and again making mistakes on these can negatively affect brands and prevent audiences from perpetually getting to be customers.

10 Marketing Research Tools You Always Wanted To Know – Here are 10 tools for conducting market research with a technical mindset. In today’s world, market research is essential to you and your brand’s continuing success. So, figure out the examples best suiting you.

6 Tips on Running Successful Social Media Campaigns – In this article, you will get to learn several actionable tips through studies of successful social media campaigns by several brands. So, go through the post and figure out how to run your successful social media campaigns.

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