Facebook on Wednesday said that its Canvas full-screen immersive ad units are now available within its Collection ad format, and it also presented three new templates for Canvas.
Canvas, the full-screen immersive advertising product for iOS and Android phones was launched in February last year to build unique mobile experiences and Collection later in March, empowering brands to combine a video ad with four recommended products, driving users who click on those products to a fast-loading landing page.
Brands now can attach Canvas experiences to their Collection ads that would allow advertisers to move beyond featuring products for sale and follow goals counting acquisition and awareness.
The three new templates for Canvas that got introduced are: Get New Customers, Sell Products and Showcase Your Businesses. Descriptions follow. These updates will help customers to drive more customers to convert and enable discovery and purchase of products and services in a visual and immersive way.
And, ‘Showcase Your Business’ combines the power of engaging videos and photos with ease of drag-and-drop templates.