21 Stats That Prove You Need To Do Marketing on Twitter

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  1. Twitter has 317 million monthly active users.
  2. 77% of top 100 companies are on Twitter.
  3. 70% of small businesses are on Twitter.
  4. 33% of Twitter users follow a brand.
  5. 42% of consumers learn about new products and services via Twitter.
  6. Engagement is 200% higher for tweets that include image links.
  7. Engagement is 17% higher for tweets that contain less than 100 characters.
  8. The retweet rate is 86% for tweets that contain links.
  9. 92% of engagement with brand’s tweets comes in the form of link clicks.
  10. Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
  11. 50% of shoppers have made purchases based on recommendations found through a social network.
  12. 79% of Twitter users are more likely to recommend brands they follow.
  13. 67% of Twitter users are more likely to buy from brands they follow.
  14. 85% of followers feel more connected with a small business after following them.
  15. 63% of people follow Small Business to show their support for them.
  16. 58% of top brands have over 100, 00 followers on Twitter.
  17. The average Twitter user follows five businesses.
  18. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
  19. 76% of consumers are likely to recommend the brand following friendly service.
  20. 69% purchased from an SMB because of something they saw on Twitter.
  21. 94% plan to purchase from the SMBs they follow.
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