A successful “About Us” page is not only full of interesting and useful information about you, your brand, and your team, but it should also summarize what your brand is as a whole, both stylistically and in terms of character.
It is undoubtedly one of the most-trafficked pages on your website. Your About Us page should be interesting, informative, and pleasant. It gives your audiences a reason to fall in love with your brand.
To help you build or redesign your great About Us page, here are 7 of the best About Us page examples we’ve ever come across.
Moz’s About Us page is unique and visually interesting. The company chose to share those milestones using a timeline, using a fun and clean design that includes clear headers, brief details, and little graphics to break up the text.
Moz’s history becomes visualized and much more informative and engaging to readers.
This is one of the perfect examples of an About Us page. It fits effortlessly into the platform itself.
The main image slowly brings transitions between a number of large, lively images that grab your attention without being too distracting, then as you scroll, first part devoted to lists of a few basic facts about the company, as well as mass social proof.
Scrolling down further, this page then continues with the user journey, sharing some of the most recent posts at the bottom of the page.
Wix is a website building tool and its About Us page is suitably stylish and effective. Clean shapes, light pictures, abundant whitespace, and impeccable typesetting all come together to form a smooth and professional design that perfectly frames their mission statements and simple company timeline. It is the perfect example of how important whitespace can be.
Visionaire About Us page is big and bold. The use of the initials Visionaire red color all over the page design helps to highlight the link between the brand and that specific color, as well as making for a remarkable design.
The use of bold type, big blocks of color to separate information pieces, and the bold illustrations helps to directly reinforce to readers exactly who they are.
The About Us page of Joy Intermedia uses a combination of sharp and flat colors, geometric shapes and whitespace to make for a stylish, appealing and professional.
By separating each visual and written portion into sharp, square frames, the design is given a unique grid-like structure. And, the use of these square sections makes supporting each portion quick and easy.
WWF takes a simple approach. As an organization that works to protect the environment, it’s hard to picture that anything could be more effective at signifying their mission than a photo of the land they conserve.
And while scrolling down further on the page to their goals and approaches, the bold headline they have chosen is a perfect and brief summary of what they do.
Yellow Leaf Hammocks does a fantastic job in creating its About Us page. It tells users a story about its product by describing how the hammocks empower artisan weavers and their families. Good stories humanize your brand, providing context and meaning for your product.
The company breaks down different portions of the story into sections that combine words and satisfying graphics, painting a smooth picture instead of big parts of a text.
With a good story telling, creative copy, modesty, and pleasant visuals, you’re on your way to an eye-catching user experience in creating engaging “About Us” page.