25 Online Advertising Stats For Your First Marketing Campaign

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  1. The average clickthrough rate of display ads across all formats and placements is 0.06%.
  2. At least 309 million people are blocking ads on the mobile.
  3. A study revealed that only 2.8% of participants thought that ads on the website were related.
  4. 54% of users don’t click banner ads because they don’t trust them.
  5. 9% of revenue in Digital Advertising is accounted for by the retail industry.
  6. Facebook has over 1,590 million active users and it holds an 18% market share.
  7. 93% of organizations use social media content as their main content marketing tactic.
  8. 94% of B2B marketers use LinkedIn to distribute content.
  9. 66% of organizations say that LinkedIn is an effective social media platform.
  10. Visual content is more than 40X more likely to get shared on social media than other types of content.
  11. 71% of online marketers use visual assets in their social media marketing.
  12. Facebook posts with images see 2.3X more engagement than those without images.
  13. 45% of marketers say blogging is their #1 most important content strategy.
  14. There are 500 million Tweets sent each day. That’s 6,000 Tweets every second.
  15. Brands that create 15 blog posts per month average 1,200 new leads per month.
  16. 82% of marketers who blog see positive ROI for their inbound marketing
  17. 90% of Twitter video views happen on a mobile device.
  18. 88% of businesses say that video is an important part of their marketing strategy.
  19. By 2017, online video will make up nearly 70% of consumer Internet traffic.
  20. Only 32% of B2B marketers have a documented content strategy.
  21. 28% of the total B2B marketing budget is spent on content marketing.
  22. It’s estimated 50% of a marketers time is spent on content creation and delivery.
  23. 41% of marketers confirm marketing content’s positive ROI.
  24. 87% of Twitter’s revenue comes from advertising.
  25. At least 95% of Google’s total revenue comes from advertising.
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