Google Unveils a New “Follow” Button in Search Results

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Introducing the feed in December, Google has now brought the option for searchers to follow specific topics of interest.

Trying to get better at understanding searchers’ interests and helping them to keep up with exactly what they care about, searchers now can follow topics, right from Search results.

How to follow your favorites?

Look out for a new “Follow” button next to certain types of search result, including movies, sports teams, your favorite bands or music artists, famous people, and more. A quick tap of the follow button and you’ll start getting updates and stories about that topic in your feed.

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To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources, as well as other related information and articles. And when available, you’ll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed.

With these updates to the feed, it’s easier than ever to stay in the know about exactly the things you care about and see more content to inform, inspire and entertain you.

The new feed experience is available in the Google app for Android (including the Pixel Launcher) and iOS, in the U.S. and will be rolled out internationally in the next couple of weeks.

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