Identifying, reaching and appealing the right audience for your business can be very challenging. The key to making sales is to first generate lead.
From common design errors to missing main features of a lead generation offer, it’s possible you’re making severe lead generation mistakes without even spotting.
Here are 7 lead generation mistakes you completely need to avoid.
Mistake #1: Top Web Pages aren’t optimized
Businesses sometimes are not optimizing the most trafficked landing pages such as “Contact Us”. Here are chances to seize on prospect interest in your business.
You should have a landing page for every advertising campaign you run. Make sure these pages are optimized with noticeable, separate Calls-To-Action (CTAs), generally placed in the upper left-hand corner for prime visibility. Also consider the addition of special offers on these pages, in order to generate more interest.
Mistake #2: Call-To-Action Lacks Urgency
A Call-To-Action (CTA) button is possibly the most important feature in your whole lead generation campaign. Without CTAs your visitors cannot turn into leads.
Visitors come to your website at different steps in their “buyer’s journey.” A common CTA won’t likely generate many results.
Whether they’re downloading an eBook, signing up for a free trial, viewing a demo product video or some other value-added incentive, prospects need to be able to click-through and convert.
Mistake#3: Not Planning for Realistic Goals
If your lead generation aims are not related to your company revenue target, it’s not likely that you’ll have realistic, reachable targets in place.
Without realistic targets, no matter how great your campaign is, you won’t be able to meet expectations, deliver successful results or get ROI. Make sure lead goals for your campaign are correctly mapped to revenue – before a campaign activates and for the best chance of success.
When it comes to promotion and lead generation, some strategies work better for some companies and you never know which ones work best for you until you test them.
Mistake#4: Lead Capturing Forms are Too Long
The biggest mistake made by many businesses is to ask prospects to fill a long registration form, asking them too much information (ranging from name, age, occupation, email, telephone or mobile number, company name and other details etc.)
Forms that ask for too much information are most likely to disappoint potential interest in your business services and a company may end up losing potential customers.
The top-secret for building a strong bond with your prospects lies in asking least information such as name, telephone number, and an email. Short forms can generate larger numbers of potential leads.
Mistake #5: Don’t have a blog to
A blog is one greater tool to use for lead generation. It can help drive traffic to your site and convert it into leads and also inform your audience, or position your company & team as a leader.
HubSpot found that 76% of our monthly blog views come from “old” posts.
Update your blog with new posts regularly, so you can also attract leads by adding opt-in forms nearby the content.
Offering visitors to download eBooks, PPTs, and guides in exchange for their contact information is another way to generate leads through your blog.
Mistake #6: Not Using Finest Lead Generation Tools
If you don’t know your audience, who they are or what they’re doing after taking actions, then you need the right tool to find these answers.
There are several great tools out there that can help you learn about your website visitors and convert them into leads.
These tools give you the useful insight and metrics for your visitors. There are also a few different tools and templates out there that’ll help you create different lead generation features you can put on your site.
Mistake #7: Not Segmenting Leads
Once you capture a lead, you need to be segmenting them into offer-based lists that they accepted or converted on.
The biggest mistake of many marketers to treat their all lead the same. This can lead to you nurturing them with the wrong type of content or a high unsubscribe rate.
Make sure that your email tool is automatically segmenting leads as soon as they convert. You can segment leads based on their industry or interest and others. Don’t treat all leads in the same way; segmentation will guide you to a stronger nurturing and sales strategy.
When it comes to generating new leads, it’s important that you optimize your landing page, have valuable and significant offers and are using every possible tool to maximize your conversions.
Make sure to avoid above mentioned 7 mistakes, and you’ll be on the path to lead generation success.