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11 Best App Optimization Tools You Can Actually Trust

25/07/2017
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If you’re a developer planning to make your app be noticeable in a crowded app store, the right app optimization tools can play an important role in your app marketing and help boost your app’s visibility to increase downloads.

Here are 11 tools will help any marketer use data to optimize their app, increase its usage, and grow revenues.

#1 Sensor Tower 

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Tagline: Mobile App Store Marketing Intelligence

Sensor Tower is a leading solution for mobile marketers, app developers, and industry analysts. It provides valuable insights into your competitors through its Rankings and Leaderboards resource.

The app optimization tool’s correct data and tracking functions help improve your app’s visibility in the app store.

Pricing

Paid

#2 App Figures 

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Tagline: App Store Analytics

App Figures is the mobile app tracking platform of choice for top app developers. It offers 3 different products- Analytics, Tracking revenue, Market performance and more.

It connects everything that matters for your apps automatically and turns your app data into powerful, easy to understand reports for your full app portfolio.

Pricing

Free/ Paid

#3 App Annie 

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Tagline: Build a better business through apps

App Annie is an app analytics and app market data platform for developers and marketers. It provides the insights and app data for your business to succeed in the global app economy.

Use this tool to measure, test and optimize your keywords to increase your app’s discoverability and increase downloads.

Pricing

Free

#4 Kochava

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Tagline: Mobile App Marketing Tracker

Kochava provides mobile advertisers with real-time visualization of campaign & user data. It also offers analytics, tracking, and reporting.

It also automatically engages a device fingerprinting system, using a number of algorithms integrating carrier and geolocation to match clicks to installs with an accuracy rate of 85%.

Pricing

Free/Paid

#5 Apptentive

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Tagline:  Build a brand your customers love

Apptentive’s mobile customer engagement tool helps companies listen to, engage with, and retain their customers. With this tool, you can gain powerful insights to help you onboard and retain those valuable users.

Pricing

Free/ Paid

#6 Storemaven

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Tagline: App Store and Google Play AB Testing

StoreMaven is A/B testing platform for your app store. The goal is to make App Store Testing accurate, quick, and more affordable.  With this tool, developers can find the optimal combination of icon, description, and screenshots to drive install conversion in the app stores.

Pricing

Free/ Paid

#7 Apptopia

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Tagline: Profit from your competitor’s secrets

Apptopia offers services in app analytics, data mining, and business intelligence for the mobile industry. It helps make the app economy more transparent by providing actionable mobile app data and insights.

Pricing

Free/Paid

#8 App Radar

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Tagline: Keep track of your app’s keywords and rankings

App Radar is an app marketing platform supporting you through the process of app store optimization. There are presently two modules available: the App Radar Publisher & App Radar ASO-Tool.

Pricing

Free/ Paid

#9 TUNE

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Tagline: TUNE marketing console – mobile measurement, provenance, and engagement

Tune is a measurement and attribution platform for mobile marketers. It provides an app store optimization tool for developers to boost organic results by optimizing their app store assets.

It also manages marketing campaigns, engages the right audiences, optimizes app store performance, and grows your business with the partners and channels that make it possible.

Pricing

Free/ Paid

#10 Gummicube 

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Tagline: Get the best app store optimization service from our experts

Gummicube is a leader in providing App Store Optimization and app store intelligence tool and services to marketers and app developers.

It offers a complete ASO solution including an ASO service, DATACUBE software, live focus groups, and app reviews.

Pricing

Free/ Paid

#11 AppCodes 

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Tagline: The best tool for app store optimization

AppCodes is a set of optimization tool for developers to boost their app’s visibility. Use this tool to perform app store SEO, track your competitors, and investigate and hand-pick keywords for better results

Pricing

Paid

Conclusion

If you are looking to simply measure your performance compared to your competitors, or you need to see how the use of different images affects the number of app downloads, you’re assured to find the perfect companion in above-mentioned tools.

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