Home > Blog > Blog > Google AdWords welcomes new call bid adjustments

Google AdWords welcomes new call bid adjustments

27/07/2017
dsim image

Google has revealed adding a bid adjustment in AdWords clearly for calls and the adjustment informs how often call information appears in mobile search ads.

Bid adjustments for calls can be used to get call extensions to show more or less often in mobile search campaigns. It looks very likely this is the first of what Google is calling bid adjustments for “interactions”.

dsim image

Announcing the update, Google said that “For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your call bid adjustments to show call extensions more frequently and drive more of these high-value call conversions.

dsim image

The feature is available for any campaign in the new AdWords interface.

Share Button
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo

Leave a comment:


Call Us
Free Demo