17 Lead Nurturing Stats No One Can Afford To Miss

lead-nurturing-dsim

lead-nurturing-dsim

  1. 50% of leads are qualified but not yet ready to buy.
  2. 79% of marketing leads never convert into sales.
  3. 25% of leads are legitimate and should advance to sales.
  4. Lead nurturing emails to get 4-10x the response rate compared to standalone email blasts.
  5. Nurtured leads make 47% larger purchases than non-nurtured leads.
  6. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  7. 74% of companies say converting leads into customers is their top priority
  8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
  9. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  10. 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.
  11. 34.1% of businesses don’t use any attribution model to measure marketing performance.
  12. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  13. Businesses that nurture their leads experience a 45% lift in lead generation ROI.
  14. Nurtured leads experience a 23% shorter sales cycle.
  15. 48% of businesses say most of their leads require “long cycle” nurturing with many influencers.
  16. 74% of top-performing companies use automated lead nurturing.
  17. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

1comment

Leave a comment: