17 Lead Nurturing Stats No One Can Afford To Miss



  1. 50% of leads are qualified but not yet ready to buy.
  2. 79% of marketing leads never convert into sales.
  3. 25% of leads are legitimate and should advance to sales.
  4. Lead nurturing emails to get 4-10x the response rate compared to standalone email blasts.
  5. Nurtured leads make 47% larger purchases than non-nurtured leads.
  6. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  7. 74% of companies say converting leads into customers is their top priority
  8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
  9. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  10. 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.
  11. 34.1% of businesses don’t use any attribution model to measure marketing performance.
  12. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  13. Businesses that nurture their leads experience a 45% lift in lead generation ROI.
  14. Nurtured leads experience a 23% shorter sales cycle.
  15. 48% of businesses say most of their leads require “long cycle” nurturing with many influencers.
  16. 74% of top-performing companies use automated lead nurturing.
  17. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.
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