20 Referral Marketing Stats To Shake Up Your Strategy

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92% of customers trust referrals from people they know.
People are 4x more likely to buy when referred by a friend.
85% of fans of brands on Facebook recommend brands to others.
Customers trust on word-of-mouth 2X to 10X more than paid media.
Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.
55% of customers share their purchases on social sites like Facebook, Twitter, Pinterest and other.
71% of customers are making a purchase based on social media referrals.
Word-of-mouth is the major factor behind 20% to 50% of all buying decisions.
Referred customers have an 18% lower mix than customers acquired from other resources.
You can assume at least 16% more in profits from referred customers.
When a CTA appears on your post-purchase page, customers are 16X more likely to share.
The Lifetime Value for new referral customer is 16% higher than non-referrals.
92% of respondents trusted referrals from people they knew.
Social media drove 31% of overall traffic to sites.
84% of B2B decision makers start the buying process with a referral.
Only 30% of companies surveyed have a formalized referral program.
Every referring customer makes an average of 2.68 invites.
14% of customers who visit a referral page take an action.
Only 10% of companies have tasked marketing with managing the referral program.
When referral tools are used, companies are 3X more likely to accelerate referral generation and conversion.

DSIM Team

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