According to ‘Webbiquity’, 71% of all Internet users have a Facebook profile and additionally, 96% of B2C and 88% of B2B companies use Facebook for marketing.
Seeing the figures, one cannot simply afford to ignore the platform
Facebook Advertising is practically effective and relatively cost-effective to boost a brand’s reach & growth, more quickly.
So, we have brought here a list of the best Facebook Marketing tools to manage your advertising referring to a number of tasks on Facebook: Take a look; what are you waiting for…
- Tools for Facebook Ads
- Tools for Facebook Management
- Tools for Monitoring
- Tools for Analytics
- 33) Quintly
- 34) Rival IQ
- 35) Scoreboard Social
- 36) Cyfe
- 37) Fanpage Karma
- 38) LikeAlyzer
- 39) Socialbakers
- 40) Sociograph
- 41) Sotrender
- 42) Sumall
- 43) Simply Measured
- 44) TapClicks
- 45) SumoRank
- 46) Wiselytics
- 47) Unmetric
- Tools for Automation
- Tools for Managing Facebook on Mobile
- Tools for Visuals
- Tools for Facebook Contest
- Browser Extensions for Facebook
- 75) F.B. Purity
- 76) Invite All
- 77) Better Facebook
- 78) Blue Messenger
- 79) Buffer Chrome/Safari
- 80) dlvr.it Extension
- 81) Mogicons
- 82) Color and Theme changer
- 83) Album & Photo Manager for Facebook
- 84) Smileys for Facebook
- 85) Save to Facebook
- 86) Toolkit for Facebook
- Tools to create online Facebook store
- Other Facebook tools are:
- Tools for News and Content
- Contact Form Apps & Appointment Scheduling for Facebook
Tools for Facebook Ads
Choose your objective, select your audience, decide where to run your ads, set your budget, pick a format, submit your ad, and then, get ready to measure and manage its performance. You can also get the Facebook Ads Manager App to manage your ads on mobile.
Qwaya is one of the best tools to use when running Facebook ads. Ad scheduling and rotation, bid rules, conversion tracking and lot more could be done using this powerful & affordable tool.
It also works for Instagram ads. You can schedule your campaign running times, create split-test for your ads, automate campaigns with rules and do much more.
AdEspresso; the easiest tool to manage and optimize your Facebook Advertising Campaigns. From design to testing to analysis, everything is possible using this SaaS platform.
Using Hootsuite Ads boost your Facebook advertising with enterprise-only features and optimization services. It’s a flexible social ads solution with both organic and paid methods. Keep your leads synced, manage access and permissions, get metrics that matter and benchmark your performance.
Social Ads Tool by GotU is a premium service driving advertising success on Facebook. It’s a trusted Facebook Marketing Partner and offers effortless optimization, intelligent insights and easy campaign set up.
Different pricing models depending on the type of campaign
Marketers looking for advertising service referring to multiple platforms, Adstage is the ideal choice. You can automate your campaigns; place them on autopilot with Rules, Alerts, Dayparting, A/B Testing, Flighting and more.
14-day Free Trial/paid
Driftrock as an advertising tool helps you acquire more leads; reduce cost per lead and increase downstream conversion. It has solutions to give marketers unfair advantages over their competitors. Get engage with your customers throughout the entire customer lifecycle, from lead to purchase and beyond.
Starting from: $135.00/month
AdRoll is a retargeting and prospecting platform of choice for advertisers worldwide. With this easy-to-use tool, you get open access to over 500 ad exchanges and could conveniently place ads, monitor performance, and fine-tune your campaigns.
AdSpringr for you to advertise, optimize and maximize. Its advanced products & services are perfect to increase the scale, performance and ROI of your Facebook ad campaigns. Now, you can easily automate creating your ads and there is an additional feature of an automatic bidding tool, aiding you manages all of the biddings.
10) Perfect Audience
Perfect Audience is a Facebook retargeting tool; the easiest way to retarget lost customers across Facebook. A service ideal for marketers who want to expand the reach of their exchange-based remarketing and behavioral targeted audience. It does not replace your existing site retargeting campaigns.
WordStream Calculator is a too you need to find out whether your Facebook Ads are right for your business or not. Use it for analyzing your organic reach, to see how spending a small amount on Facebook advertising can have a huge impact on your reach and to learn more about targeting options.
This Facebook advertising tool has been designed for larger advertisers who want to create, edit and publish multiple ads at once and have precise control of their campaigns. With Power Editor, marketers can quickly build and duplicate campaigns, ad sets and ads.
Tools for Facebook Management
13) Agora Pulse
Agora pulse is the easiest and most affordable management tool for Facebook, Twitter, Instagram and other top social networks. Now, check your social media mentions in the inbox, publish and schedule updates, have analytics reports, create contests, coupons etc. using this tool.
eClincher is a complete Social Media Management tool to take care of all your needs. Publishing, engagement, post automation, inbox, monitoring, content, influencers, analytics and other features make it a powerful tool.
Free 14-day trial/Paid
DrumUp is a Social Media and Content Marketing app that identifies and helps marketers share content fit for relevant audiences, further, ranking and queue them up to get shared on social media accounts. You can get recommendations from the app update your feed with the preferred ones.
Komfo is the most valuable and complete social media relationship software that you can use to publish, market, monitor and measure. It brings a world-class software solution to help brands connect with their customers and drive business value from the power of social media insights and actionable data.
Rignite is social media marketing software helps your business get results from social. Grow your following, boost engagement, and win sales, easily with less hassle.
Sendible as a Social Media Management tool is simply the best way to manage social media for multiple clients and get results. It gives a unified social inbox for each brand; never runs out of content to share, work more productively, and shows progress with stunning reports. Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard.
19) Sprout Social
Sprout Social is a social media marketing and management app for businesses and agencies. It has all of the main features from tracking mentions to monitoring analytics. It ensures smarter, faster and more efficient social communications.
With Hootsuite, manage all your social media in one place. It makes connecting with customers faster, smarter and safer in a best possible way. It can be associated to accounts on up to 35 different social platforms. Now, monitor your Facebook shares, schedule posts, check analytics and more with this tool.
Mavsocial is an affordable and easy-to-use Social media management & advertising software that shares a focus on visuals. Now, create, manage and promote your social media content on one platform. Also, track and monitor social conversations, messages, and notifications and create media galleries.
Oktopost is the Social Media management tool for B2B companies and provides all of the tools to meet your social media marketing needs. Now, publish, measure, curate, listen, amplify, and collaborate your marketing programs.
Statusbrew helps you unlock the power of social networks to connect with people who matter i.e. your social audiences. It connects with major social networks and helps you do everything such as publishing, scheduling, monitoring, audience management and more.
24) Zoho Social
Zoho Social is a Social media management software for growing businesses. Now, manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team; all from a single dashboard.
SocialCount as a tool helps you find the most shared content across the web. It’s really easy; enter a URL and discover which content was the most shared on Facebook, Twitter, Google+ and LinkedIn.
Social Flow is a data-driven Social Media Management tool that helps you get a grip over your social media activities. It provides guaranteed distribution for native and social campaigns through social strategy. Increase reach, engagement and conversion with its data-driven approach.
27) Crowd Booster
Crowd Booster is a social media analytics tool and using it you can optimize all of yours social media marketing decisions. So, now, get your analytics automatically updated on a consistent basis. You can even create custom reports that can be useful for clients.
Tools for Monitoring
Brandwatch is one of the best web monitoring tools helping you know what your customers are thinking. It has Brandwatch Analytics, The Vizia Platform and Brandwatch Audiences to let you get closer to your customers. Reveal key consumer insights, drive product innovation and stay ahead of the competition.
Carma is a media monitoring and analytics tool that lets you dig deep into comprehensive and accurate real-time results. It brings consistent monitoring and measurement in 80 languages and 103 countries. Also, get social, print, broadcast and online data in a custom portal or in easy-to-share charts and graphs.
Use Brand24 and get instant access to online mentions, further helping you to grow your customer satisfaction and sales. Discover what people say about your brand, spot problematic issues and maximize the potential of positive publicity.
Trackur is a simple, fast, & affordable Social Media monitoring software that lets you monitor all of the social networks and mainstream news. Executive insights including trends, keyword discovery, automated sentiment analysis & influence scoring are available using this platform and you can entirely white label your dashboard with your URL, your logo, and your color scheme.
Mention is a powerful Media Monitoring tool that lets you listen closely to the entire web. Quickly analyze all mentions, customize your alerts, engage your audience, discover influencers and more amongst featured provided by this tool.
Tools for Analytics
Quintly is a professional Social Media Analytics tool to help you track, benchmark and optimize your social media performance. Using it you can benchmark your own numbers against your competitors’ and derive an optimal social media marketing strategy.
34) Rival IQ
Rival IQ is a powerful social media analytics software to boost performance, strengthen strategy, and save time. Now, use this tool to monitor your important social media analytics, to keep track of your competitor’s social activities and to discover top trending content & hashtags ; relevant to one’s niche.
Scoreboard Social as a Social Media Analytics tool keeps its focus on competitors and helps you compare performances and discover ideas that work.
Free 30-day trial/Paid
Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place. Social media, analytics, marketing, sales, support, infrastructure, now monitor everything using this app.
37) Fanpage Karma
Fanpage Karma is an analytics tool that helps you analyze and improve social media profiles. Get KPIs, analyses and reports and monitor your success and increase your social reach every day.
LikeAlyzer powered by Meltwater helps marketers measure and analyze the potential and effectiveness of their Facebook Pages. Users can monitor, compare and explore all the possibilities of their Facebook Page by evaluating your activity on this platform including analytics and useful stats.
Socialbakers helps you maximize the potential of Social Media. It has Social Media Analytics, Reporting & Publishing, Competitive Ads Insights & Data Integration, Predictive Intelligence & Recommendations and much more. It has a host of useful tools for marketers using Social Media for business.
Sociograph is a Facebook pages and analytics tool to help you make sense of your Facebook data, to know your audience better and develop a deeper understanding of your community and content.
Free 14-day trial/19.99 USD per month
Sotrender is a no-bullshit analytics tool empowers brand builders to better understand essentials important to their performance and how it can be measured. It brings standard services as well as tailor-made solutions for marketers.
Using Sumall, leverage your e-commerce and social media data to make your business profitable. Gain insights, create data-driven content, and discover what works best for you and grow your brand’s reach.
43) Simply Measured
Simply Measured is a full-funnel social analytics tool, providing you insights to create; connect and convert. Discover emerging topics and influencers to reach new audiences, explore and report profile performance, track content sharing, measure social conversions, using this tool.
TapClicks is a Marketing Reporting Dashboard and Operations Platform that brings unified, scalable, end-to-end solutions for you. Get detailed marketing analytics and reporting, and complete all your workflow and order management tasks with much convenience.
SumoRank powered by Buzzsumo is a tool that helps analyze what performs best for any Facebook page. You can use it for checking out competitors’ profiles as well. It also identifies your audience’ response to the types of updates.
Wiselytics brings effortless Social Reporting including Facebook and Twitter analytics. This tool gives you all of the key metric such as analytics, engagement and content optimization based on real-time results and competitive benchmark reports.
Unmetric brings solutions providing AI powered insights and lets you create compelling content in marketing. Its products plug into leading marketing products to complement and enhance your existing data insights.
Tools for Automation
Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place. Quickly and easily schedule posts for all of your social accounts and this tool will publish them automatically, according to the posting schedule you put in place.
Dlvr.it is an Automation tool to put your Social Media on autopilot. Yes, using this service, you can automate your social media updates for major social networks including Facebook, Twitter, Google+ and others. Connect RSS feeds to your social media profiles, add quality content to your queue and let the tool share it for you.
Everypost makes it easy to curate visual content from a variety of sources, customize and schedule posts, and take greater control over your social pages. Its all-in-one publishing solution is the simplest and most convenient way to share multimedia content across multiple social platforms like Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr.
Trusted by the world’s best marketing teams, CoSchedule in all-in-one marketing calendar you can use for your marketing activities including Facebook and Social Media. Create a unified workflow for every project with CoSchedule’s drag & drop calendar and be organized.
MeetEdgar helps you organize your scheduled posts conveniently as per the categories and later on, you can add these categories to your social media calendar and schedule it for sharing.
Postcron gives you the easiest way to schedule posts on Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. Now, save time, increase your traffic and engage your audience just within a few steps. You can also add logo or watermark automatically on all your posts.
Using Postify you can schedule posts to Facebook, LinkedIn, Twitter, Xing and many more! Its free post scheduler helps you manage social networks, schedule posts and engage your audiences brilliantly
55) Post Planner
Post Planner is a tool helping you get more attention on Social Media with its content recommendations. Browse its recommended feeds based on your industry and interests, discover new content by keyword, hashtag, Facebook page or Twitter handle and gather your favorite content in one place. Create a publishing plan and let Post Planner do rest of the task for you.
IFTTT is a free platform that helps you do more with all your apps and devices. It has different automations for all kinds of apps, platforms and tools, using which you can streamline your Social Media in an automated way.
Using Socialoomph, boost your social media productivity without experiencing any manual process You can do it on Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk. Now, easily schedule updates, find quality people to follow, and monitor social media activity.
Free and Paid
Tools for Managing Facebook on Mobile
Moments is a tool for individuals sharing lots of photos on Facebook. Now, get photos from friends and give photos back, quickly group them by date and who is present and organize your memories in a single private place. Use the iOS and Android app.
You can use Facebook Ads Manager iOS and Android apps to manage your Facebook advertising more efficiently on your mobile. Easily create and track Facebook adverts from your mobile device with these powerful and efficient mobile apps. You can edit, manage and check your campaigns.
Facebook Mentions is one single app to let you share updates across Facebook, Instagram and Twitter. It’s available to public figures verified on Facebook.
The Facebook Page Manager helps you manage your pages more easily. Use it to push updates, read and reply to messages, get push notifications, and check your insights with the Facebook iOS or Android app. You can check Page activity, share with your audience and see insights.
Tools for Visuals
62) Pablo by Buffer
Pablo by Buffer is a super-easy image creating tool and using this, you can create beautiful images easily to make your posts pop. Search over 50,000+ images and shuffle for added fun, choose over 25+ stylish fonts and have control over formatting, be creative once and then resize easily for popular social networks and share & download your work.
Canva is a graphic design software known for making design amazingly simple for anyone. It enables you to create a widespread range of visuals, comprising beautiful designs, templates and free & paid images. You also get templates for Facebook posts and apps.
64) Timeline Slicer
In advertising using images is an important visual strategy to get noticed; so why not create a custom image using this Facebook’s tool. You simply need to add an image and then, download & save it. So, a simple and easy to use app to help you slice and dice images that will fit perfectly in your Facebook Timeline.
Tools for Facebook Contest
Heyo is a contest too and you can use it to easily create sweepstakes, contests, and hashtag campaigns that publish to mobile, Facebook, and anywhere on the web. So, build elegant, effective campaigns like an expert just in a few steps.
Gleam for Facebook is a tool helping you run beautiful Facebook contests. You can use it to create Facebook contests and giveaways. The heart and soul of your Facebook campaigns, everything is available here in a neat little package.
Agora pulse is importantly a Social Media management service, yet offers several tools to run engaging contests on your Facebook page. Now, drive engagement & build your social CRM with Facebook contests. It has Quiz application, photo contest app, sweepstakes app, instant win app, personality test app, coupon app, fan vote app for Facebook.
Shortstack is the most powerful contest platform for Facebook and Instagram. Collect leads, boost engagement and drive sales using landing pages, contests, and forms. It helps you gather customer data from your own website, Facebook contests, Hashtag contests, Instagram contests, Twitter contests and more.
Rafflecopter is the world’s easiest way to run a giveaway. It makes it “mega simple” to launch and manage a giveaway for any brand, on any website, as much as you want. It’s Facebook Flash Giveaway feature makes it a unique app and here you can pick a random winner from the likes and comments on a post
With SnapApp, you can easily create interactive content experiences to generate conversations with your prospects. Use is to connect to your Facebook account and then, post interactive content on your site. Create all types of Interactive content experiences using this complete.
Votigo is a Social Marketing platform to create interactive marketing campaigns. With this one platform, acquire more customers, reward them with giveaways and offers, grow your marketing email list, increase your social followers, and keep them coming back for more.
Tabsite offers an extensive array of free & premium apps to let you do easy, powerful promotions for web, mobile & Facebook. Contest, deals, sweepstakes, coupons, & much more for you.
Create engaging & fun marketing campaigns using Woobox. Giveaways, coupons, instant wins, photos, video, hashtag contests, polls, quizzes, games, landing pages, downloads, forms and lot more here is for you. You can add all types of apps to your Facebook page and set up contests.
Wishpond is a platform designed for growth. With the tools offered, you can quickly and easily scale a business. Landing pages, popups & forms, contest & promos and Marketing Automation are the tools available.
Browser Extensions for Facebook
75) F.B. Purity
F.B. Purity cleans up and customizes Facebook, letting you filter out the junk you don’t want to see. It hides all the ads, game spam, sponsored posts and other annoying stuff on Facebook and generally makes Facebook less annoying to use.
76) Invite All
Invite All is an extension letting you invite all your friends to a Facebook event. It also works with the invite to like your Facebook page dialog.
77) Better Facebook
With Better Facebook for Chrome you can customize your layout and change the way Facebook works. Customize your Facebook with this free app. Block ad, change colors, zoom photos and do more.
78) Blue Messenger
Blue Messenger is one of the best apps for Facebook and Facebook Messenger. Now, access to the news feed, notifications, friendship, chats and more using this app.
79) Buffer Chrome/Safari
With the Buffer extension for Chrome and Safari, you can quickly share the content found online with your audience. It’s the best way to share great content to Twitter, Facebook and LinkedIn from anywhere on the web, with just one click.
80) dlvr.it Extension
dlvr.it as an extension makes sharing great content easy for users. Now, share content to Twitter, Facebook, Google+ and more from anywhere using dlvr.it extension. It’s available in Safari extension as well.
With Mogicons, now you can give your words a personality and astonish all your friends with thousands of funny FB emoticons. This extension helps you access all kinds of emojis to use on your posts on FB messages.
With this Chrome Extension, you can change your Facebook™ colour scheme to anything you want, including header/font/text/button colors, chat layout, backgrounds & more. It can be done all from an easy & intuitive control panel.
With Album & Photo Manager For Facebook, you can explore, download and backup your Facebook photos and albums. It allows you to browse all of your facebook photos and albums, upload new photos to each of your albums as well to download albums and backup them to your computer.
Smileys for Facebook is an extension for Safari users that allows you to add all kinds of fun smileys to your Facebook posts.
85) Save to Facebook
Save to Facebook is the official button. It makes it easy to save things you discover from around the web so you can get back to them to later. Only you can see the things you save.
Facebook Social Toolkit is a collection of Facebook automation tools that are created to save your time while using Facebook.
Tools to create online Facebook store
Shopify is an ultimate solution to let you start your business on Facebook. You can sell and promote your products right on Facebook. Finally, a way to seriously monetize your social media efforts.
Storefront Social as the name suggests is an option towards starting your Facebook store. With this service, it becomes super easy to start selling on Facebook. Get access to over 800M users, engage them and grow your business.
Beetailers is a software to help you bring your store to Facebook. Yes, you can use it to import your existing store to Facebook. It also offers tools to promote your store and to monitor its performance.
You can use ShopTab to add a shop to your Facebook page. It’s simple to install and helps you create exclusive deals for your customers, accordingly increasing your conversions. You can do social sharing, drive social engagement, get timeline layouts, highlight your products and enjoy store flexibility.
Ecwid is one of the India’s fastest growing ecommerce solution and helps you create/add online stores on different platforms including Facebook, WordPress and Wix.
Other Facebook tools are:
Pagemodo has everything you need for a powerful Social Media presence. And, so it can’t be placed under any specific category. You can use it to create your ad in our intuitive design studio, reach your audience with simplified targeting tools, and optimize future Facebook ads with user-friendly analytics. Get more from your social marketing budget using this tool!
Starting from $9/Month
93) Promo Republic
PromoRepublic helps you create & automate amazing Facebook posts based on holidays, trends, events and more. So, now create professional Facebook content in just a few clicks. This Facebook Content Tool has 100,000 post ideas & visual templates.
Tools for News and Content
Setmore is another tool to book appointments on Facebook. Setmore’s Facebook appointment scheduling app lets your customers, book appointments right from your Facebook page. You can integrate an appointment scheduling system in your Facebook page and let your fans and followers book appointments from Facebook. It’s effective and it’s the best way to let customers schedule a meeting or an appointment with your business.
Now, schedule, repeat, and recycle your Social Media posts using Shariest. Every social media post is saved in Shareist’s Inbox for you to share again, and create recap posts and emails for blogs and newsletters. It works exceptionally as saving your time on researching and writing.
96) Networked Blogs
Networked Blogs lets you read your favorite blogs and news all in one place. Now, share on Facebook, Twitter or direct to friends and reach larger audience using this tool.
Contact Form Apps & Appointment Scheduling for Facebook
With Appoint.ly, appointment scheduling gets super easy. No back-and-forth emails, no double booking and only a few seconds to schedule an appointment. You set your availability in Appoint.ly, your clients pick a predefined slot, event is added to your calendar and invitations are sent.
Using this online booking and scheduling service, you can create a seamless booking experience for your clients on your Facebook business page. This tool appears perfect for all your online booking needs including Comprehensive Calendar, Square Integration, Class Scheduling, Multi-session Workshops, Automatic Reminders, Email Marketing, Client Management, Mobile App, Easy Integration and other multiple service booking features.
99) 123 Contact Form
123 Contact Form is a free app to help you create amazing Facebook Contact Forms within minutes. Just create your free account, build the form and add it to your fan page with the help of the Facebook contact form app. And, you are ready to get started.
SimplyBook.Me is a scheduling software for all service based industries. It has full mobile responsive scheduling software for all devices, booking widgets for Facebook, WordPress and other CMS systems, two-way sync with Google Calendar, integration with PayPal, Skrill, Zooz, Stripe, Bitcoins, etc. and a lot more features for you.
vCita is an All-in-one business app for SMBs. Now, manage your clients, take notes, mark for follow-up and respond to client requests on mobile, manage your business schedule, do billing & invoicing, online scheduling & lead capturing, make online payments and more with this app.