11 Link Building Statistics To See Now, Not Later

11 Link Building Stats To See Now, Not Later



  1. Backlinks in Google search trends peaked in 2011 and 2017.
  2. Lists posts on average receive 74% more links than any other content type.
  3. SEMRush is the most popular SEO and link tool in the world, followed by Ahrefs.
  4. Content marketing interest peaked over link building in 2013 and interest shows continued growth into 2017 – 2018.
  5. 35% of clients spend less than $1,000 per month on link building.
  6. 53% of clients allocate a quarter or less of their SEO budget to link building.
  7. 90% of participants said they employ content as a link-earning tactic.
  8. 70% of the links search users click on are organic.
  9. 81% of businesses consider their blogs to be an important asset to their businesses.
  10. A sample of 750,000 well-shared articles over 50% had zero external links.
  11. Content-based link building is most effective tactic and the most popular.
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