New social media advertising comes out every day, every week; yet there are limited ones that become most popular.
Why? Because, these ads are made virtually with immeasurable ability to scale.
These convey compelling offers through compelling mediums to individuals finding these really compelling.
And, so, we have brought here a couple of social media ads, standing superbly amongst all.
Let’s take a closer look at what each of these 6 ads offers to help you know how to set in proven strategies and generate consistent ROI, via an advertising.
1) Expression Fiber Arts– Facebook Advertising
A great example of Facebook ad in action comes by Expression Fiber Arts. It does a great job offering free products, downloadable and predictable discounts and coupons for its audience. Following the strategy, it has earned her more than $1,000,000 in annual sales in just 2 years.
2) Spearmint Love– Instagram Marketing
‘The Spearmint Love’ saw great success with its advertising on Instagram. For its Thanksgiving retargeting campaign, the brand took an optimized approach for conversions and used data from the Facebook pixel to set up a custom audience to retarget. It now automatically builds a custom audience targeting users who visited its website in last 60 days and left without making any purchase.
With the strategy, Spearmint LOVE has seen:
- 8X return on Instagram ad spend
- 47% decrease in the cost per purchase
RockTape, a brand that deals into equipment and athletic tape retailing, brings a great example of Twitter advertising.
It’s been found that promoted tweets with Website Cards drive 43% more engagement than just tweeting out a link. RockTape followed this strategy and has only paid for clicks to its website and set up conversion tracking every single pay out. It also took remarketing based on people visiting its website earlier; yet leaving without making any purchase.
The strategy led RockTape to increase engagement through these campaigns, directing users directly to store and increasing sales.
Native Union is a popular brand dealing with mobile phone accessories. It keeps on reposting pictures of its products that talk of high-class lifestyle and are of extreme importance in modern days. The strategy has helped Native Union earn huge popularity amongst all types of customer groups, further improving its sales.
Baume & Mercier is one of the great names in the Swiss watch industry and has done a fabulous job in its LinkedIn ads. Through a Sponsored InMail campaign, which was customized for young professionals, progressing in their careers; in Italy, France, Spain and the UK, the brand uncovered the greatest potential.
The campaign invited them to take part in intimate style workshops and personal shopping experiences offering an exclusive insight into the design philosophy behind Baume &Mercier. Hundreds of guest joined actors, designers and watchmakers.
- It got a response rate of more than 50%
- CRM database grew by 1,200 new members
- 216 of respondents attended the events
- 157 individuals provided their contact details
- Click through rates went 4x of the benchmark
6) Taco Bell- Snapchat Advertising
Taco Bell created a filter for Cinco de Mayo and it performed extremely well. Being fun and engaging, both individually and in groups, it got viewed by 224 Million times. Options became greatly popular amongst users playing with and it helped increase Taco Bell’s sales tremendously.
There are hundreds of altered marketing strategies and everybody is trying to get ahead and to make sure you win, explore and learn how to resourcefully manage your multi-channel advertising without losing your mind.